HeartfeltByLucinda's Shop Announcement

My name is Lucinda Roush. I am the artist behind Heartfelt By Lucinda, Gorgeous Bridal & Vintage Jewelry.

About three years ago, I was about to turn fifty and I felt at a creative halt. A good friend of mine suggested that I find a way to create beauty to share with the world and be appreciated for it.

So, I began my journey to now. I painted children's furniture, created whimsical one~of~a~kind dining chairs and then, it happened. I learned to string beads and I have never looked back. I evolved to creating my vintage collage jewelry and people fell in love. It is hard to put into words how strong the emotional attraction is to what I create. I think that the appreciation for reinventing grandma's "vintage" earrings rather than discarding them has a very strong emotional appeal.

My inspiration for putting these gems together comes from my mom. She was a fashionista, thus teaching me all about fashion, color and how to “put things together” to come out with a fabulous look. I apply the same love of fashion and color to Heartfelt By Lucinda.

Not only do I have beautiful wearable art just for you, I make the bride~to~be color~coordinated accessories for her wedding party. ~tiaras, clips, combs and more. Just contact me to begin making “something old” into “something new.”

Everything you purchase from Heartfelt By Lucinda is a one~of~a~kind heirloom. This wearable art should speak to your soul and be something you can be proud to wear again and again.

No two pieces are alike. I have a passion for the favorites that I made for me, each one having a different emotional appeal. I have incorporated some of my mom's vintage jewelry into my creations which is bittersweet, as I lost her in the spring of 2011. But in a way, I have "wearable memories" to carry with me. I feel special to wear these and I want you to feel special too.

When you see that perfect piece, don't let it get away. Or, call or send a message to me so that I can rebirth your family heirloom treasures just for you.

Please feel free to contact me if you have any questions or comments or if you are interested in custom work. Thank you so much for stopping by!


lucinda [!at]


This shop accepts Etsy Gift Cards.