100% Vegan & Cruelty Free Mascara

Milford, Connecticut

Top shop for gifts.

Buyers bought gifts from this shop and gave them 5-star reviews!

herbanluxe is taking a short break


Note from shop owner We are currently closed due to COVID-19.

October 2020 - Unfortunately, we will not be able to offer our handmade cosmetics any longer but are exploring creating DIY kits with recipes. Stay tuned.

Note from shop owner

Last updated on Aug 4, 2022

We are currently closed due to COVID-19.

October 2020 - Unfortunately, we will not be able to offer our handmade cosmetics any longer but are exploring creating DIY kits with recipes. Stay tuned.

Myra Roldan

Contact shop owner

Myra Roldan


No reviews in the last year
See reviews that mention:

About herbanluxe

Sales 4,970
On Etsy since 2010

Etsy automatically translates most text on the site to your preferred language.

See in original language

For the Love of Makeup

I began mixing makeup at a young age with my grandmother, Mai, in Puerto Rico. She taught me everything I need to know. he first product I ever made, was an Herb Magic Lip Potion at the age of 10 with the help and guidance of Mai. Since then, I had continued to dabbled in cosmetic formulations.

In the early 1990s, I completed esthetics courses but never pursued my certification. I credit my high school science {biology, chemistry & physics} teachers with the techniques I currently use when developing and crafting my formulas. T

I've been on Etsy since it's birth and I've had several shops under various names because I couldn't decide on a good name for my new venture. In fact, I went through 4 iterations before establishing HerbanLuxe in 2010. In 2007, I had the unique privilege of appearing on the Oprah Winfrey Show as a finalist in her Search for the Next Big Idea (http://www.oprah.com/oprahshow/Invention-Convention/10).

I pride myself in my art. I make sure that the products I offer are of high-quality and that my customers are happy. Let's face it, without beautifully awesome people, just like you - HerbanLuxe and my craft would be nothing.

Thanks for taking the time to read about me and I hope you spend a little time checking out my shop and eventually share my awesome goods with your friends.

Peace and love!

Shop members

  • Myra

    Founder, Owner, Formulator

    Hi, I'm Myra! I'm a strong believer in KARMA! You get what you put out in the world. Which is why I always strive to create with good intention and put out great products that I hope my clients will love. Because what goes around, comes around.

  • Stephanie

    Assistant, Customer Service

    Say Hey! to Stephanie. Not only is she my daughter, she's also a fun and talented people person. She'll be taking care of you questions.

Shop policies

Last updated on May 19, 2022
❤ Welcome to HerbanLuxe™ ❤

Quality and Affordability is my philosophy. You should haven't to pay crazy high prices for quality. Each product is crafted, packaged and labeled by hand - no fancy machines. Much care is taken to ensure each product is of the highest quality.

HerbanLuxe products do not contain any animal by-products and we do not engage in animal testing - all products are human-tested by me and a small group of lucky people.

Accepted payment methods

Paypal Visa Mastercard American Express Discover Apple Pay Klarna Giftcard
Accepts Etsy Gift Cards and Etsy Credits
Returns and exchanges
if you're purchase is lost in the mail {and tracking shows no delivery} or damaged, please send me a convo here on Etsy. I will be happy to send you a replacement free of charge.

Due to health reasons, all sales are final. I cannot accept returns.

Any packages that are returned unclaimed or undeliverable will not be refunded.
My preferred method of payment is PayPal. Don't have a PayPal account? No worries! Signing up for a PayPal account is OPTIONAL. This means you can complete your payment first, and then decide whether to save your information in a PayPal account for future purchases. Simply choose to pay via PayPal and then just use your Visa or Master Card to pay without creating an account. EASY, PEASY!

Most orders will be processed within 3-5 business days. I do not keep large batches of makeup in stock as I don't mass produce. In the event your order cannot be shipped you will be contacted by email and informed the reason for the delay. Customer Orders will take longer to ship, you will be given an estimated ship date.

International shipping costs have significantly increased in 2015, this is reflected in our shipping rates.
Additional policies and FAQs
A. 90% of my products are vegan - the ones that are not are clearly marked as Non-Vegan.

Q. What is the shelf-life of HerbanLuxe Mascara?
A. Our mascara has a shelf-life of 3 months once opened. It can be stored up to 6 months unopened in a cool, dry place (not the bathroom), once opened it should be replaced within 2-1/2 to 3 months. If unsure always do a sniff test - if it smells funny toss it out.

A. None of my products are animal tested - that is part of the beauty of being a handcrafter. The products are tested by me and my girls whenever I'm creating a new products.

A. The only testing I do on all my products is:
*Stability testing - to ensure my ingredients will hold together) and
*Challenging testing - this is microbial testing to make sure that nothing funky will grow in my products during their established shelf life to protect my customers like you.

A. I use Vegetable Glyerin which is derived from palm and/or coconut. It is GMO free, and also Kosher and allergen free. Its sourced from Medellin Colombia. I also use Carnauba wax that is derived from the Brazilian Palm (call commercial carnauba wax is).

A. Because I handcraft products for resale I am required to use preservatives in my products to extend their shelf life and protect the products from going rancid before you can use them. However, I only use two natural preservatives: natapress, honey suckle blend (both are plant-based with properties that are antibacterial, yeast and mold). These are used in very small quantities as a little goes a long way and do not affect the stability of my products.

A. Natapress is a plant-based preservative made of:
Vegetable Glycerin
Leuconostoc/Radish Root Ferment Filtrate
Lonicera Japonica (Honeysuckle) Flower Extract
Lonicera Caprifolium (Honeysuckle) Extract
Populus Tremuloides Bark Extract

A. Jojoba gel is a gel that is made of Jojoba oil and Acrylic Copolymer


In no event shall HerbanLuxe be liable for any damages including, but not limited to, direct, indirect, incidental, special, or consequential damages (including without limitation, damages for loss of business income or profit, business interruption, loss of data, manufacturing damages, or any other loss whatsoever) arising out of, or in connection with HerbanLuxe.

All the products sold by HerbanLuxe are meant for cosmetic purposes. Under no circumstances do we recommend that they be taken as food or for medicinal purposes even if labeled FCC.

The stability & nature of our products may be altered depending on storage conditions, or when used in combination with other ingredients. This is beyond our control and we strongly recommend lab tests prior to commercial runs. HerbanLuxe cannot accept any liability in this regard.

Even though our recipes are suitable for most skin types there may be some sensitivity in some individuals. We recommend patch testing on a small area of all products that you make. The products you make from our recipes are for the maker’s sole use only and should not be sold without thorough testing and research of the laws and regulations of your country.

More information

Last updated on May 11, 2022
Frequently asked questions
Wholesale availability

Yes. We do offer several of our products for wholesale. Please refer to our wholesale line sheet for additional information.

Custom and personalized orders

Our product labels can be created in custom sizes. Buyer must provide the dimensions of the label they need for their packaging. We are unable to determine label size based on a packaging image.

To figure out your labels circumference and height - use a piece of string or ribbon and a ruler. Wrap the string around the packaging, mark the beginning and end points and measure the string on a ruler to get the width. Use the same technique to determine the height.

Hot stamp labels are all single color. Labels for flavor / scent variations are a new setup for each. Purchase accordingly and ask questions. .


Custom and personalized orders