herpony's Shop Announcement

Her Pony is an independent Australian fashion label founded by Melbourne-based designer Lauren Stein in 2011.

The brand was born after Lauren spent years reworking vintage items, sewing alongside her dress-making mother and grandmother, cultivating her DIY projects into unique garments.

Lauren started out by selling her reworked vintage and one-off bespoke pieces at local markets and online. It wasn’t long before her one-of-a-kind designs and high-quality work was noticed and she was approached by a successful buyer to create a larger, more established collection.

Demand from the Melbourne vintage community grew, and what was once a small collection became the well-loved Her Pony label.