Little Objects of Design. Crafted in Gotland

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Julia Nielsen

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Julia Nielsen


Average item review
5 out of 5 stars
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About Hippstory

Sales 158
On Etsy since 2020

The Hipp Story

I, Julia Nielsen have been a productive designer since 2003 when I started selling earrings I made from leftover scraps of leather at Spitalfields market in London. Since then my company Hippstory has designed interior deco, paper goods, accessories and jewellery. I sell to private customers but also wholesale, mainly in museum shops, among others Tate in London and MoMa in New York. You can buy my design here at Etsy and in the webshop www.hippstory.com. I also design bespoke products for museums.

Hippstory refuses to stay within in the boundary of typical Scandinavian form with grey, black and white. I love colour! My backgrund in graphic design and illustration is apparent in the products which often have a surface pattern of motif. My favourite material is FSC approved beechwood veneer which is sourced and printed in Europe. I strive in all areas to keep Hippstory's carbon footprint to a minimum, for example using only road and sea transport where possible and I have eliminated plastic from all packaging. The jewellery is hand assembled in my Visby studio.

New York Times and Vogue called Hippstory’s colourful shop 'Hipp!' the most exciting shop in Stockholm's Södermalm. In 2019 Hippstory moved from Stockholm to the beautiful island Gotland in the Baltic and became a part of the island’s the rich craft and design industry.

Shop members

  • Julia Nielsen

    Owner, Designer

    Hello! I'm Julia. I lived in Gothenburg, London, Stuttgart and Stockholm before settling with my family on the beautiful island Gotland in the Baltic. I'm a graphic designer and illustrator turned product designer. I hope you enjoy my designs! <3

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