Honey Jelly: Award-winning Southern Gourmet Recipe

Knoxville, Tennessee

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Brenda Hubbell

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Brenda Hubbell


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About HoneyBerryFarm

Sales 1,243
On Etsy since 2013

We started from a dream, keeping the dream alive by family love and drive.

Welcome to our HONEYBERRY FARM. My name is Brenda Camp Hubbell, and I am a food technologist with over thirty years experience in the food industry, working for companies such as White Lily Flour, Stouffer’s Frozen Foods, the American Frozen Food Institute, Banquet Frozen Foods, and Reily Foods, who owns the JFG brand known here in East Tennessee.

In 1995 I had a dream and a flash of insight that led to what is today a honey-based, 10-item product line, most of which you’ve never seen on your local grocery shelf! Moreover, the road to Honeyberry Farm has been a joyous growing and learning experience for my family, many of my friends, and especially for me.

As I pour my patented honey jellies into jars, I still marvel at the beauty of the liquid jelly. When my sister Connie Ford and I spoon honey jelly from the jar for your tasting, we share our delight of the jelly’s beautiful appearance, and when you are tasting it in front of any of us, your delight validates our work. We love our honey jellies, and we love the business of selling them to you!

When we received our patent in 1998, Connie and I began marketing the product wholesale to gift and gourmet businesses. Some of our first customers were Dollywood, Biltmore House, Callaway Gardens, and the Opryland Hotel. In a little over two years, we had customers in 10 states.

We quickly learned the importance of tasting. I can’t tell you how many times we heard, “Honey Jelly? I’ve never heard of honey jelly before!” Since this combination of honey flavor and jelly texture is so incredibly unique, the potential customer has to taste it, (and then they buy multiple jars).

Connie’s idea for also reaching buyers by selling at festivals and fairs changed my life. Too shy to welcome strangers to our wholesale booths when we started, now, two years later, I even have a road show - my bee and bear show- where I parade around in my “queen bee” outfit, passing out the samples of our jellies that are still hand-made. (And passing out the bee puns that my customers give me!)

On behalf of the my family, I thank you for your interest and continued support of our Honeyberry Farm Patented Honey Jelly.

Brenda C. Hubbell

Shop members

  • Brenda

    Owner, Maker, Designer, Boss Lady

    Hi I'm Brenda, or Bren as they call me. HoneyBerry was long a dream of mine, and since starting my company, have been building, tweaking, and creating that dream ever since. I hope you can taste my passion for deliciousness in every bite!

Shop policies

Last updated on May 9, 2022
Hi there, we are open and honest about all our products-if you have questions, please ask :) If you are wanting something custom-made, as in gifts, please feel free to email us for a quote!

Accepted payment methods

Paypal Visa Mastercard American Express Discover Apple Pay Klarna Giftcard
Accepts Etsy Gift Cards and Etsy Credits
Returns and exchanges
I gladly accept returns and exchanges
Contact me within: 14 days of delivery
Ship items back within: 30 days of delivery
I don't accept cancellations
But please contact me if you have any problems with your order.
The following items can't be returned or exchanged
Because of the nature of these items, unless they arrive damaged or defective, I can't accept returns for:
  • Custom or personalized orders
  • Perishable products (like food or flowers)
  • Digital downloads
  • Intimate items (for health/hygiene reasons)
Returns and exchange details
100% satisfaction is guaranteed, and we mean it. If you aren't loving your order, let us know, and we will do what we can to make it right whether that means returning your order or replacing jars/flavors-we want customers to be treated as family, and that means we really care! If an order is damaged in transit, or isn't delivered as expected please let us know asap so we can get you taken care of
Payment is due on the time the order is placed. If you must cancel your order, we will be happy to do as long as the order has not been shipped.
We typically utilize our local USPS as well as Fedex for all our shipping needs. If you have a preference, please kindly write this in your order notes. At rare times we may be awaiting a component of your order (jar labels, lids, etc) that may hold-up our typical turnaround. If this should occur we will contact you if it will affect your order and find out a way to make it work and figure out what we need to do!

We are not currently shipping to military or international addresses. We always provide shipment tracking confirmation numbers, and if for some reason your order were to be damaged during shipment please contact us asap so we can get you taken care of.
Additional policies and FAQs
If you are interested in wholesale, see HoneyJelly.com