Be braver, be tougher, be stronger!

Shanghai, China · 61711 Sales


Be braver, be tougher, be stronger!

Shanghai, China 61711 Sales On Etsy since 2008

5 out of 5 stars

Announcement   Sit back and relax, we are well experienced family to assist you to get best fitting, best quality and best service on Etsy.

Last updated on Feb 12, 2016

Sit back and relax, we are well experienced family to assist you to get best fitting, best quality and best service on Etsy.

gerald chen

Contact shop owner

gerald chen

silk swatch sheet by idea2lifestyle
Swatch sheet
My Zen 2 - draping slip (Y3112)
My Zen 2 - draping tank top (Y3112)
My Zen 2 - draping slip (Y3112)
My Zen 2 - draping slip (Y3112)
Origami – artistic T-shirt (Y5112)
Origami – artistic T-shirt (Y5112)
Original Dream - Tunic dress (Q3131Q)
24 of 341 items · View all items


Average item review
5 out of 5 stars
Amanda Bryan

Amanda Bryan on May 23, 2016

5 out of 5 stars

I am so very happy with my skirt! Such beautiful craftsmanship! It is such a unique piece, and most certainly the most beautiful piece in my wardrobe! I highly recommend shopping with idea2lifestyle. Communication also gets an A+++!

4 of 22731 reviews · View all reviews


This life we only focus on one thing - making better clothing designs.

Hi, welcome to our online boutique. We are collective team, all team members are independent designers and dress makers who worked for high fashion brands and want to make something more interesting and fun.

2006 when I was in Bagan, Myanmar, two Parisian girls compliments on my self-made t shirt hoping that they could find such cool things in Paris. 2008 I opened this shop at Etsy to list 5 designs, in 30 seconds, the first vest was sold! Then our story of designing, making and selling on Etsy began. By 2012, we sold more than 35,000 pieces and became one of the best sellers here.

We live in Neverland (our studio) during the day, outside of it, it is a gray boring city (Shanghai), inside of it, there are exotic native orchids, art works from Africa, India, Native America, China, Japan and Korea, guarded by three dogs, . We brainstorm, explore, experiment together to work out things verify our existence. A journey, a book, a show, a movie and interesting person's contact will be our inspiration. We work out new designs every week, if you don't see a new design in some week, that's because we wanted the design more perfect, it takes time.

Our logo is a fading flower, yes, fading flower; Flower fades, it is one of her charming parts.

All fabrics are hand picked from mills or order to dye to guarantee quality and fair price. Designed and handmade by us from scratch. To be featured on Vogue and design for celebrity one day is not our goal, working out timeless stylish designs to let you feel romantic, beautiful, encouraged, cool and elegant is our dream!

Currently our team members are:

Joey(main contact, model and muse; she used to be an accountant, and too cool to be an accountant, lol),

Jeanie and Audrey, shop style advisor and models,

Master Shen (patterning for new designs, he worked for big companies as patterner for more than 30 years, his cutting skill will even let a man look and feel feminine),

Huang (team leader of sewing team and cutting, he has been in this field for more than 15 years; before joining us, he worked for luxury clothing making, of course in Neverland, we don't allow him to use fur and leather again, lol; he has experience to run a factory, and enjoy the freedom and respect when working with us),

Mrs Yu, up to linen, wool and silk design's sewing,

Mrs Chu, full time mother, part time sewer for jersey designs,

Mrs Ding, up to jersey and knits design's sewing,

Mr Zhu, up to hand cut each clothing from scratch,

gerald (leader of biz team, designing, shipping parcels, new fabric sourcing and photo shooting),

gerald's dad(regular fabric ordering, preshrinking and packing parcels), my father is nearly 70 years old, when you receive your clothes, you will see the fabrics, buttons he hand picked for you, look closely and enjoy them, it is god's gift to me to get help from him and work with him

gerald's mum( packing, traditional frogclosure making, buttons, shawls, QC), my mother is nearly 70 years old, if she makes mistake on your order, do let me know, we will do our best to fix

Miss Wu (ironing, hand embroidering, making button holes) ;

Da, part time, up to QC and pack parcels;

Little Dudu ( 10 years' old baby girl Yorkie, good company and inspiration of our team)

Bigger Dudu (12 years' old), Huanghuang ( 8 years' old, in diet so not willing to be taken pics)

Currently Jouey runs the shop and liason with buyers.

We sincerely hope you will like our designs and we will do our best to provide quality pieces and good service (but it is fine if you are not into our designs, they are not for everyone initially).

Thanks for your time:)

Around the web
Shop members
  • Dudu

    Owner, Boss, Guard

  • Gerald Chen

    Owner, Designer, Photographer

  • Jouey Xu

    Customer Service, Designer, Assistant

  • Master Shen

    Creator, Pattern Maker, Designer

  • Gerald's father

    Assistant, Shipper, Fabric Ordering

  • Jeanie Li

    Customer Service, Model, Designer

  • Gerald's mum

    Assistant, Creator

Shop policies

Last updated on September 25, 2014
We hope you will find your dream pieces in our shop. Feel free to send a conversation when you have any question.

For our diagram with sizing (on picture 4):

For US 14+ or height 5'9"/175cm+(which DOESN'T INCLUDE US 14 OR 5'9"/175cm), custom rate is 10usd for cotton/linen/silk design, 15usd for woolen/cashmere designs to cover extra fabric and shipping cost; For US 14+ and height 5'9"/175cm+, custom rate is 15usd for cotton/linen/silk design, 20 usd for woolen/cashmere designs to cover extra fabric and shipping cost.

Why we don't give discount?
We use different marketing strategy.
We price each piece at the lowest discount we can offer from the beginning. So every buyer has fair opportunity to buy your special piece and don't need to wait until Sales.

We don't do PRICE OFF SALES, because it is just marketing tricks, driving up prices first then holding big sales to lure buying unrationally in a short term. We don't want what you bought will be 50% price next month.
We do have value to money promotions sometimes in a more interesting and win-win way. Kindly watch our shop time to time:)

Accepted payment methods

We accept payment through Paypal and credit card. But you can pay without a Paypal account with your credit card. Just choose the option 'Paypal' and then find the option 'pay by credit card'.

Good news for Euro buyers, we accept wire transfer and we have bank account in Germany.

Account Number: 054546700
Bank Sort Code: 600
IBAN: DE53200700240054546700
Bank Address: Hamburg-Adolphsplatz, Adolphsplatz 7, 20457 Hamburg, Germany
Address: Grevenweg 84, 20537 Hamburg, Germany
We ship worldwide. The shipping cost is as item description. We only use reliable shipping method which is trackable such as FedEX, EMS, DPD, etc. We will choose above shipping method according to your country. The shipping method we choose will help to avoid custom duty.

Whole parcel only charge one item's shipping cost. You may add what you are interested in to cart, system will get you combined shipping automatically.

We need your phone number for shipping sheet filling, kindly provide when buying, it will be kept confidential, not used for any other purpose.
Refunds and Exchanges
How do I know I choose right size?
After you buy, our style advisor will discuss with you in person via conversation or email to help you get your order as perfect fit as possible. He or she is the designer or model for Idea2lifestyle! Please feel at home and enjoy this value added service.

What if I ordered a wrong size?
You may contact us and send it back to exchange. We will pay for remaking/alter and sending back to you via expedited shipping cost. You only need to pay the shipping back cost. It is quick and easy.

What if there is quality flaw for your order?
We take full responsibility on what we create, you happy with the whole shopping experience is the bottom line of our goal. To human, to err, if you happened to meet quality issue, kindly contact us in 7 days after you receive your parcel.

What if I don't like the style?
You may send it back for full refund of item. Kindly contact us for returning address.

What if the parcel was lost?
We use best shipping service such as FedEx, EMS, Parcel Force, the chance to lose a parcel is very rare. Nothing is not possible, in case your parcel was lost or damaged , kindly take photo on damaged parcel or let us know, we will send replacement ASAP.
Additional policies and FAQs
We do wholesale and consignment, kindly contact us for details.