Laura Liepa

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Laura Liepa

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A/W 17 Montessori ball collection is OUT! Come and see and choose your one!
There are only 45 days left till this special #Christmas waiting time!
Our Advent calendars are already in the shop!
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Beautiful, colorful and developmental toys and accessories for kids!

Ideju Krelles designs and handcrafts modern and educational toys and accessories for children in unique colors and superb quality.
All our items are small batch and limited editions.
Founded by Laura, mama to 5 kids, Ideju Krelles started as a blog in 2010 written about kids and all things DIY. In 2013 it turned to one-woman operation starting to make all those beautiful toys for friends and friends of friends.
Now from 2016 we have our own studio in Riga, Latvia, North Europe with 2 seamstresses and lots of passion and ideas for future growth!

Located in the heart of Latvia – small but beautiful country in north Europe, we look for natural, high quality and local materials for our items. We use only Oeko-Tex certified cotton fabrics from local manufacturer, all linen fabrics comes from our neighbor country, wooden parts are made in Germany and we use only BPA free food grade silicone beads.

Being a mum to 5 kids Laura has several times felt impossible to return to job with normal working hours. So having something on her own is a necessity! So when it came to a need for assistant, Laura decided to give job to people in similar situations. So currently we employ 2 disabled seamstresses – girls with hearing disability!

Laura, mama to 5 kids, has MBA degree in Finance, but after her first child was born she returned to her passion to create! Her curious, inquisitive, smart and stylish 5 kids has always been the inspiration and the most severe judges behind the brand. Everything in the shop first is tested by these 5 gorgeous judges and only when they accept new product, only then it appears in the shop!
When she’s not dreaming about new products, sourcing new fabrics, looking for best color combinations or answering to her kido’s endless questions, you can find her playing piano, watching good movies and walking by the sea!
Actually having her own shop and small workshop was her childhood dream. Is it a dream come true? YES!

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  • Laura Liepa

    Owner, Creator, Designer

    LAURA - happy mother of 5 - my passion is to create - my inspiration is my kids!

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