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insettoamaro is taking a short break


Note from shop owner The shop will open on AUG 10.
Have a great summer!

Note from shop owner

Last updated on Aug 4, 2022

The shop will open on AUG 10.
Have a great summer!

Dino Capuano

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Dino Capuano


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About insettoamaro

Sales 506
On Etsy since 2015

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insettoamaro • Slow Fashion Indipendent Label

insettoamaro is a slow fashion independent brand of handbags and fashion accessories, established in 2011 by Dino and Paola Capuano. Each creation is always handmade in Italy, the result of hours of careful and expert craftsmanship that guarantees the high quality and greater durability.

Slow Life | the culture of the time

Our father told us: "All in good time", and so we followed his way. Now we walk our way we say: "Everything is his time"

It all started on the day when we realized that nurturing creativity with generous doses of time, we could create something beautiful and lasting.

The right time is, therefore, the essential ingredient of creative recipe insettoamaro:

iI the right time to think and enjoy with new shapes, colors and combinations;
the right time to find the materials and to know, value and support those who produce them, in the excellent Italian manufacturing landscape;
the right time to make it as real as generated by the mind and then refine it carefully making sure that every single detail is left to chance;
the right time to discuss and listen to the stories of customers and followers around the world;
the right time to stop and enjoy the exciting vibration of passion, the stimulant growing research, fulfilling the commitment to continue to create inner stillness.
These values ​​are part of us, identify the way we live and work and were taken, in 2015, to join the Slow Movement Cultures:

"It is a cultural revolution against the idea that faster is always better. The Slow philosophy is not to do everything at a snail's pace. It is to do everything at the right speed. Savor the hours and minutes rather than just count them. Do everything in the best possible way, instead of as quick as possible. It is quality over quantity in all, from work, to food, to being parents. "
(Carl Honoré - Culture Manifesto Slow Movement)

Genuine people | the choice of materials

It's off to a real "hunting color", fabrics and raw materials to chase and retrieve around the 'Italy. We visit markets, historical companies, warehouses, stopping to talk and get to know the people who keep alive the Italian manufacturing sector ...
... And from this loot begins the artistic-artisan process.

The skins from Tuscany, are vegetable tanned and treated only with natural products.
This type of work gives the skin Allergy features, helps save the environment, allows the skin to change with time and acquire, over the years, more and more fascination.

All other components come exclusively from Italian companies:

accessories and parts, produced in Veneto for a historic company in the industry;
tapes and regenerated cotton ropes, produced in Tuscany from cotton batt and other fibers;
the filling card of old newspapers of the circle.
Details | labeling and packaging

The elegant interior label is the signature that identifies insettoamaro creating a num. / Year.
If creation is personalized so is the label that shows the name of the applicant.
The protective packaging is a colorful and reusable shopper we make with recycled fabric.
On the outer slip we report the number of hand-Km that the bag will travel from the lab to the person who buys it or store it exposes.

Warranty | small imperfections are a prized

As the face stands out and makes a person unique, telling the story with the shape of the eyes, the width of the smile, with that mole or that little scar, so the fabrics, the shape, the colors, the fine leathers and small imperfections our bag is a fingerprint that make it unique and describing its history ...
... And it is this identity that intends to preserve insettoamaro ensuring each creation to life and offering customers a repair service.
Sewing up, reassembling and restoring try to give back to the bags of their identity and in severe cases, the wounded body of a bag we create another smaller, a kind of daughter who will live and new stories will bring with him those of his mother.

Shop members

  • Dino Capuano

    Owner, Designer, Artisan

  • Paola Capuano

    Owner, Customer Care

  • Grazia Basile

    Assistant, Model

Shop policies

Last updated on May 20, 2018


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Cancellations: accepted

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More information

Last updated on May 9, 2022
✎ ADD-ONs : how much is shipping?

It's free! When you buy one or more ADD-ONs bundled with your Tote Bag, NO extra cost you have to pay for shipping.

✎ ADD-ONs : can I buy only them?

No. You can buy the ADD-ONs only when you order one or more Tote Bags. They are assembled during the realization of the bag.