Jam'n Jellybeans is a culmination of Nichole's (also known as Mama Nic) passion, education, dreams, life-experiences and vision for the future. Always fueled by music, design, and respect for the earth and all people on it, she lovingly combined all these sacred pieces into one shop she is proud to call her own.

Nichole has a bachelor's degree in Fashion Merchandising from Marist College. Previously a Stylist/Assistant Manager of Visual Merchandising for Nordstrom, she traded a corporate-based career for a local run shop as an Assistant Buyer/Manager at the landmark store in Northampton, MA called Faces. After meeting her soulmate/husband, she moved back to the Berkshires and became a long-standing employee of Blue Q as a Customer Service Rep. As a mother to three little souls, she happily traded in her 9-to-5 gig for her own homegrown business that she runs in between running around with the kids. Her days include sewing teeny tiny threads for little ones, thrifting for items to upcycle and refashion, nurturing her tribe of three, and of course jamming out to music whenever possible. This Mama is truly grateful for what she has!

What started as a Phunky Jam Dress for a friend who loves Phish, quickly blossomed into something so much more! With inspiration around every corner, you never know what you will find in the shop next!