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jeongachoi's Shop Announcement

The label JEONGA CHOI BERLIN was founded in 2011 an provides unique and sophisticated hats and accessories. Each piece is lovingly handmade with the highest quality materials.

To show our respect and love for the work of our creative mastermind – Jeonga Choi – the label was named after her.

About Jeonga Choi: For her first 22 years Jeonga called Seoul home before departing for Sydney in 2001. With wide-ranging artistic interests, she dabbled in painting and music but discovered her niche as a designer and stylist of clothing and headwear.

Since being in Sydney, Jeonga collaborated on several award-winning film and music videos as a costume designer and art director and worked as a stylist for an international fashion magazine.

She started making unique hats for other people in 2008 after often being approached in the street with requests for similar hats.

In 2011 Jeonga moved to Berlin and became Head of Design at JEONGA CHOI BERLIN.