Customise Floral Wedding Accessories & Organic Tea Shop

Singapore | 16218 Sales


Customise Floral Wedding Accessories & Organic Tea Shop

Singapore 16218 Sales On Etsy since 2011

4.5 out of 5 stars (2543)

ShopDelovely is taking a short break


Note from shop owner Vacation mode is on! I'm getting married this spring and will be closing my shop to prepare for the wedding.

Note from shop owner

Last updated on Apr 9, 2019

Vacation mode is on! I'm getting married this spring and will be closing my shop to prepare for the wedding.


Contact shop owner



Average item review
4.5 out of 5 stars
See reviews that mention:
quality 204 shipping 357 customer service 240
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Celebrating love at each of life's milestone

Beyond being the pioneer in bespoke floral wedding hair accessories and bridal jewelry, we are advocates of love. A wedding is a rite of passage for love. This love which will last a lifetime. It is here that we also begin our journey with you. It is love for your girlfriends that you wish to include them as your bridesmaids. And it is here that we be a part in celebrating your friendships.

We will be adrift in this sea of life without our sisters as anchor. She could be family, growing up with you, connected by birth; or a soul sister whom you met through serendipity, now connected by the heart. How ever you come to be, it is fueled by respect, admiration and love. As sisters ourselves, we understand how important it is to honor this special bond. And we urge you not to forget.

No love is greater than the love a mother has for her child, and no love is dearer than the reciprocal of love for one's mother. Whether you are becoming a mother or thinking of your own, we are here to glorify this noble love.

Love and life are intertwined, by celebrating love you celebrate life. And to do that, you start by loving yourself. Choose positivity, be kind, let go of the ugly, see beauty in the big and the trivial. Give thanks, stay true, open your heart to new experiences and eat well. Make each day count, make each day a celebration of love! xo

My name is Sereine and my journey of love began with the love for flowers. Growing up in Singapore, in a culture where east meets west, and it was there, a creative seed was sown in my heart. My mother told me that since I was a child, I had gravitated towards floral designs and anything that was vintage and quaint. Whenever Mommy would sew dresses for my sister and I, I would always choose floral prints, then picked out her vintage jewelry to wear with my frocks. It was during this period when I began a life-long love affair with dresses and jewelry. I would like to attribute that to the fact that my maternal grandmother's name in Chinese, is "Bloom", and coincidentally (or not), she had loved wearing floral prints. Afternoons were spent in her garden, roaming around the plants she and my grandfather had planted, creating bouquets. Those carefree, happy days are memories that remained with me, perhaps cultivating my love for flowers from a tender age.

Being able to work with floral designs is truly a very satisfying process for my old soul. I especially enjoy customisation process for each client. Be it for a wedding, an event, or just for yourself to wear daily, we welcome conversations to discuss each client's needs. And this is the best thing about Etsy - we can build relationships with our customers. Being able to communicate directly helps us bring better services to you, making sure we can take care of each client and address their individual needs. Here at Shop Delovely, we strive to constantly improve, and by listening to feedback and comments, that is how we can bring better service to all customers.

We hope you can find something you love here. Something that takes your breath away.

Here is a big thank you to all customers, for trusting in Shop Delovely. Without you, there will not be us. God bless!

Matthew 6:33
But seek first his kingdom and his righteousness, and all these things will be given to you as well.

Shop members

  • Sereine

    Owner, Maker, Designer

    I grow up reading Dickens, admiring Jo March, listening to Coltrane and dreaming of living in Hemingway's Paris. I feel as though I am constantly seeking the world forgotten by time yet missed by many.

  • Lily


    Lily is my mother. She joins our team, assisting in the making process. Being a fan of British floral prints, Lily brings with her an eye for design and color. She is also my trusted confidante and advisor.

  • Aedan

    Complaint Department, Shipper

    Aedan works full time as a legal consultant and part time as our assistant. He sometimes helps us with shipping out part of our orders to facilitate a more efficient and faster delivery experience. He also handles complaints and feedback.

  • Madam W

    Seamstress, Shipper

    Madam Wong is our part time seamstress and shipper. She has 30 years of dress-making experience. As we try out dress making in Jewelsalem, Madam Wong gives advice on how to cut the fabrics, and helps put our concept into real creations.

Shop policies

More information

Last updated on May 2, 2017
Frequently asked questions
Custom and personalized orders

We accept custom orders and welcome you to contact us regarding what you need!

Do note that customised / personalised orders are not refundable.
If you wish to cancel a custom order, you can do so before the final design is shown. After you have approved the design but still wish to cancel the order, a 50% refund will be given with the cancellation.

The customised item(s) will take longer to create than existing items that are for sale in the shop. Please take the time needed into consideration when you purchase a customised item. You are welcome to check the timeline with us.

For hair accessories, we reserve the right to substitute some components if they are out of stock, but we always make sure the change is not noticeable.

Gift wrapping, packaging and care for your product

All items are gift wrapped. If you need to customise the packaging or wrapping, do contact us!

For certain jewelry, we discourage the use of detergent and chemical when wearing the items. If you need more information, feel free to contact us.

Refund, returns, other FAQs

Custom orders are NOT refundable. To cancel, please read above point - "Custom and personalized orders"

Orders that arrive "late" are NOT refundable. We cannot guarantee exact delivery date. Please take into consideration postal delays and custom inspection, missed mail delivery etc, and order ahead of time. We are not responsible for external circumstance that affect delivery.

Do contact us if there is any problem with your order. If we agree on returning the item, please return the products securely wrapped and provide tracking. If item is returned damaged, it will affect the refund.

Free gifts, promotional items are not refundable or returnable. We are not liable for free gifts as they are gifts, given free, as a form of goodwill.

Where is my package?

If your package has not been marked yet, then that is because item(s) are still being made. We usually mark "shipped" after 1-2 days.

You should receive your order in 10 - 18 business days generally. But if it has passed this time frame, do convo us to check on the status. If there is tracking for your order, I will be able to advise on the status of the order. We try to use the most efficient and quickest method to ship to you. Items are not considered lost if it has not passed 30 business days.

There are a few reasons why you have not received the order. Custom delays, weather, missed delivery, holiday seasons are possible reasons.

I have an issue with you, I will write a negative feedback!

We appreciate all constructive feedback. We take pride in our work and our goal is never to cheat or deceive our clients nor are we frauds. We are serious about our craft and we care about our work. If you have an issue with the item you received or with "lost" packages (which most of the time are just delayed), please contact us first instead of jumping immediately to a negative feedback. Give us a chance to make it right and we promise we will find other ways to make this a happy and satisfactory purchase experience for you.


If your order has tracking, please track your package with or contact us and we can check for you. If you are given a tracking number, it will definitely work. So please do not worry about this.

Tracked packages have to be SIGNED FOR. If tracking is provided, you are responsible for ensuring the item is delivered to you. Make sure there is someone to sign for the package. If you miss the delivery, it is your responsibility to ask your local post office for the whereabout of your item and follow up with them.

You refuse to answer my mail!

We can be contacted on Etsy Convo - most preferred, or via email: jewelsalem [!at]

Convo will usually be replied in 24 - 72 hours (during weekdays)

We do not work on weekends, like many of you, so usually we do not reply convos on weekends. If you send us a message, we will write back when the work week begins.


For US, UK and EUROPE - Regular shipping generally takes 7 - 20 BUSINESS DAYS (meaning: not including weekends). Please note we do not work at the post office and have no means of guaranteeing delivery on certain days.

There have been feedback that some packages going to CANADA recently take around 2 months to arrive.
This is out of our control. We advise you to read our policies and take the delivery time into consideration. We strongly encourage Canadian clients to opt for Fedex or DHL delivery services. We also reserve the right to cancel orders to CANADA due to the long shipping time.

If you need more secure and detailed tracking, or for express shipping (delivery within 1 - 4 days), please convo us for rate.

We can be found here too:

We are also found under Jewelsalembridal on Etsy.

On facebook:
FB fans who liked Jewelsalem's page will get notification for extra discount rate during sale period. Go like us now! :)

Countries we do not ship to

We reserve the right not to ship our products to certain countries. For instance, we do not ship to China, South America, Middle East. Thank you for your understanding.