Visual Treats

Fredericksburg, Virginia

Top shop for gifts.

A buyer bought a gift from this shop and gave it a 5-star review!

Announcement    Welcome to Visual Treats. Located in historic downtown Fredericksburg, Va. Please also visit our website at and look for daily updates from the studio on instagram under 'visualtreatsjoni'.


Last updated on Sep 18, 2020

Welcome to Visual Treats. Located in historic downtown Fredericksburg, Va. Please also visit our website at and look for daily updates from the studio on instagram under 'visualtreatsjoni'.



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Joni Lewis

Contact shop owner

Joni Lewis


Average item review
5 out of 5 stars
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Quality 4 Shipping 9

About joniulmanlewis

Sales 124
On Etsy since 2009

cool cards, fine crafts and vintage finds

Growing up the only child of a musician father and my 'forever 29' mother I was encouraged to be independent and to entertain myself with books, my bicycle and creative projects. Admitting "I'm bored" was not a good idea.
As a student I was a solid 'C' underachiever. Report cards tattled that I wasn't working up to my potential and spent too much time chatting up my neighbors. High school caught me rolling my eyes and perfecting the sarcasm that I'd take along to art school where I learned to question authority and favor black clothing.
Like most art school grads, I waited tables for a lot of years. Other past lives on my resume include Santaland attendant, icing bakery cakes, arts-n-crafts camp counselor, and display window trimmer.
Born, bred and buttered in Virginia, I love summer, good manners, convertibles, cats and dogs, my cute husband, and making my friends laugh until they wet their pants. I hate onions, litterbugs, and to waste anything. I find my inspirations in thrift stores and at flea markets and I prefer hand-me-downs and 'broken in' to anything snap out of a package new. Not surprisingly, I'm sentimental and nostalgic. I am technophobic and prefer to live in the sepia-toned past with books, telephones, thank you notes and birthday cards.

My motto is 'embrace rust, encourage moss, appreciate decay and be patient for eventually the paint will peel'.

Shop members

  • Joni Ulman Lewis

    Owner, Maker, Designer, Curator

    Joni Ulman Lewis is a lifelong Virginian, a dumpster diver, a flea market fiend, a confirmed pack rat, and a paper junkie. Nostalgia and history are important elements in her work.

Production partners

  • Ephemera

    Phoenix, OR

    Ephemera is a licensing partner that manufactures our designs as magnets. All goods are made from new materials in the USA.

  • a printing service in Virginia

    Fredericksburg, VA

    My partnership with Wave printing has taken my products to a higher level in every way. The quality is now consistent as are the colors and sizes. Although still 'handmade', they no longer look clumsy or amateurish but clean and professional.

  • Wave Printing and Graphics

    Fredericksburg, VA

    Full service printing

Shop policies

Last updated on February 15, 2014

Accepted payment methods

Paypal Mastercard Visa American Express Discover Apple Pay Klarna Giftcard
Accepts Etsy Gift Cards and Etsy Credits
Returns and exchanges
No refunds
Shipping charges all U.S. Postal Service, please provide postal delivery address. Contact us if you prefer another method or for delivery outside of the US.
Additional policies and FAQs
Custom orders cheerfully accepted, Contact visualtreats [!at]

All of our handmade treats include our signature gift tag (even if it's a gift to yourself.)