Hand-lettering & Illustration

Binghamton, New York

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This shop got multiple 5-star reviews in the past 7 days.



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katie vaz

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katie vaz


Average item review
5 out of 5 stars
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Quality 214 Shipping 288 Customer service 68

About KatieVaz

Sales 6,442
On Etsy since 2012

Because I'm bad at talking about my feelings...

Hi, I'm Katie! I’m an illustrator/author/hand-letterer/graphic designer living in a small city in Upstate NY. I design my own line of greeting cards, prints and other stationery products, which are sold both online and in brick and mortar shops across North America. I also work with a variety of clients on branding, packaging design, and illustration projects.

My little studio is decorated with little house plants and a hot pink couch. My window looks out into the woods behind our house, and chirping birds are the soundtrack to most mornings. Hand drawn stuff makes my heart happy. I love seeing this unique and imperfect human quality that comes out in hand drawn illustration. Whenever I see things out in the world that are created in that style, I feel connected to the art. It usually inspires me to stop whatever I’m doing and make something with my hands.

Do you ever feel something emotionally, but can’t ever find the right words to say it? That’s me. I’m terrible at talking about my feelings, but not terrible at writing them down on paper. When it comes to my greeting card line, my art captures the sticky sweet, awkward but funny, sometimes emotionally heavy things I want to say to the people I care about. If you want to say something special to the person you care about, my cards have got you covered.

I particularly love plants, Harry Potter, traveling to new places, and cooking/baking (current obsession: macarons). When I’m not drawing, you can find me in my kitchen trying out a new recipe, reading on the couch with Tater curled up next to me, tending to my garden, or dreaming of the next place I want to visit (Sweden, anyone?). I’m inspired by whimsical details in nature, mid-century design + illustration, and the ordinary moments of life.

In addition to running a stationery company, I also work as a freelance illustrator and designer. I recently illustrated and authored a book called My Life in Plants, which was published by Andrews McMeel on September 1, 2020. I’ve also authored and illustrated The Escape Manual for Introverts (Andrews McMeel, 2019), Make Yourself Cozy: A Guide for Practicing Self-Care (Andrews McMeel, 2018), and Don’t Worry, Eat Cake: A Coloring Book to Help You Feel a Little Bit Better About Everything, (Andrews McMeel, 2016), which was featured on Canada's Biggest Bestseller List at Chapters Indigo.

My illustrations and paper goods have been featured on sites like BuzzFeed, Woman’s Day, POPSUGAR, Real Simple, and Design Sponge.

Shop members

  • Katie Vaz

    Owner, Designer, Photography, Shipping

    illustrator | typography lover | designer | baker | cat lady |

Production partners

  • A print shop

    Binghamton, NY

    I work directly with this print shop and have them print, trim, and fold my greeting card products. They also print and trim my other stationery products. I carefully inspect all products before packaging and shipping them myself.

  • A print shop

    Rochester, NY

    I work directly with this print shop and have them print art prints with a gold foil finish for me. All designs are created by me. I carefully inspect all products before packaging and shipping them myself to customers.

  • Pin Manufacturer

    Montvale, NJ

    This manufacturer produces enamel pins that are 100% designed by me. Once the pins are produced, they place the pins on backing cards and ship them to me. Once I receive the pins, I inspect each one before selling.

  • A print shop

    Owego, NY

    I work directly with this print shop and have them print some of my greeting card products. I trim, fold, and package these cards myself.

Shop policies

More information

Last updated on Dec 28, 2020
Frequently asked questions
Wholesale availability

Wholesale inquiries are welcome! Please send me a message through Etsy or email me at katie@katievaz.com for more details.

Custom and personalized orders

Custom illustration inquiries are welcome! Please know that I cannot customize current designs on my products, as they are already printed and packaged! I'm happy to discuss new custom designs though.


Whenever possible, I use environmentally friendly materials in my production. All greeting cards and art prints are designed and printed in the USA on partially recycled, FSC-certified, natural white cardstock. I support other small businesses by professionally printing those products at local mom-and-pop shops.