Handmade fashion accessories for women and kids

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KERA Softwear

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KERA Softwear


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About KeraSoftwear

Sales 415
On Etsy since 2010

Handmade dreams fulfilled

Welcome to KERA Softwear! My name is Epp and I am passionate about making beautiful functional fashion accessories for women and kids.

Crafting has been a dear hobby for me for years. I have been knitting and crocheting since I was a child. However, it started to take a more serious nature for me a few years ago, when I decided to open an Etsy store and make it a playful business beside my day job as a translator. I immensely enjoy designing functional and feminine fashion accessories to balance the time I spend behind the blinking computer screen, converting things from one language into another. I started by selling handmade clutch bags and wristlet purses, but over the past few years, my selection has significantly increased and now includes hand-knitted shawls, scarves and fingerless gloves, bridal accessories, bridesmaid clutches and silk sash belts, as well as 'mommy and me' sets of accessories as the product line I have launched most recently.

For my passion for handicrafts I have to thank my late grandmother Elisabeth who first introduced me the endless possibilities of the versatile art of crochet when I was a child. She herself was a skilled crocheter, creating beautiful and meticulously realized garments and fashion accessories. Using the very limited selection of materials available at the time behind the Iron Curtain, she was able to turn simple cotton threads and dull-looking lambswool yarns into intricate cardigans and clutch bags etc. I have started to see it as my mission to bring her legacy to the next level, taking advantage of my access to the endless variety of inspiring high quality materials and using the cream of them to create exquisite luxury items, such as clutch bags and purses, hand-knitted lace shawls, scarves and fingerless gloves. As a tribute to my beautiful grandmother and the remembrance of the past, I am still using her size 3 crochet hook for many of my projects, with Czechoslovakia written on its side. This “lucky needle” travels with me everywhere I go.

I mostly find my inspiration from nature, its infinite variety of colours, patterns, shapes and textures. No matter how crazy and out-of-this-world designs you may create, you can rest assured the shapes and shades already exist somewhere in the nature. My surrounding environment is a constant source of inspiration to me. However, my greatest joy comes from my little “crew*: my husband Kristjan and our two adorable children, son Uku, 3, and daughter Ada, 1. Although it often feels that they all have mastered their own special ways to keep my mind off my crafting business, it is them who I see as my greatest source of inspiration and motivation. There is so much blessing and happiness in my life, and I truly hope that my products also exude some of this positive energy and the joy I have felt when creating them, which carries on to all the beautiful people wearing them all over the world.

For more information about my life, thoughts and working process, please also visit the blog section of my website at

Thank you so much for stopping by and reading this!

Epp Aareleid

Shop members

  • Epp Aareleid

    Owner, Designer

    Mother, wife, translator and artisan. I love designing beautiful and functional fashion accessories (clutch bags and purses, scarves and shawls, belts and headbands etc.) for women and kids, as well as bridal accessories and photo props.

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Last updated on Jun 24, 2016
Frequently asked questions
What is your approximate delivery time worldwide?

I ship my items from Estonia, European Union, and it usually takes 1-2 weeks for my parcels to arrive wherever in the world. Please note that once I have shipped your parcel, I have no control over the international postal services or any delays that might occur during the holiday seasons. If you are in a hurry and/or need your order by a certain date, I would recommend sending it to you via courier service (see next question).

Do you offer expedited shipping?

Expedited shipping for extra fee is available upon request. I use DHL to guarantee worldwide delivery in 48 hours. Contact me with your specific request, so that I could get the quote on shipping price and delivery time from the courier service.

Can your items be made in custom colors to match the color theme of my wedding?

Although I have only listed my designs in a limited color range, my clutch bags, bridesmaid purses, sashes, headbands, lace shawls etc. can be made in virtually any shade. Please contact me with your specific request and, if possible, send me a color sample. I love custom orders and color-matching!

Do you offer custom designs upon request?

I adore the process of developing new products. If you have a special design in mind, I would be happy to brainstorm with you to make it reality. Please note that I never make designer knock-offs or copies of somebody else’s works and I am very sensitive about copyright infringement. All the items in my collection, as well as any possible custom orders, are my own original designs.

Do you offer personalization?

All my clutch bags and crochet purses can be personalized by hand stitcing. I currenly offer two options: 1) names, initials, wedding dates etc. hand-stitched directly onto the lining of the purse; and 2) custom embroidered personalized name tags that are easy to sew on. Just click on the “personalization add on” link in the listing text to add to your cart.

Can I have your item sent as a gift to someone else?

All my items come carefully gift wrapped in environmentally friendly recyclable packaging (white tissue paper surrounded by white corrugated cardboard and tied with white raffia ribbon). I am happy to send gifts directly to the recipient and include a personal note as well, if you wish.