Hey there! I'm Marie, the hands & heart behind KeystoneCharm. I'm so glad you stopped by the check out the shop.

Crafting is my happy place, time for me to unwind & be creative.

After a year of traveling around the world for my 9-5 job (not always as glamorous as it seems), I desperately craved a break from the travel and a creative outlet to unwind, and so I began making felt garland for our home for the holidays. Once our home was filled with felt garland for every holiday, I still needed an outlet for my creativity and decided on a whim to create an Etsy shop, to allow me to create for others.

The name Keystone Charm came about by my desire to pay tribute to my home state of Pennsylvania ("The Keystone State") and what I wanted the feel of my shop to be, which was a pleasant surprise that delights customers when they came across it, in one word, charm.

After months of orders for beautiful holiday garland, the market seemed to drop off drastically, and instead of trying to grow with the change, instead, I focused even more at my 9-5 and my shop sadly became secondary.

Fast-forward several months, covid hits, we are ALL quarantined at home and the urge to find an outlet to be creative while still in quarantine continues to grow. I decided to put more focus on my shop again, but this time, I would do things differently. As like most during quarantine, I began watching TONS of Netflix, Hulu, Amazon Prime, Disney+, etc. Every so often a funny situation or phrase would pop up & I thought how fun it would be to have something that had that little phrase on it, to make me smile even when I wasn't watching that particular show. Thus the idea for a shop overhaul began, I decided to focus on what makes myself & others laugh and smile and could be more mainstream, not just around the holidays, but a part of our everyday lives! With many friends & family having babies this year, I started small with infant onesies, then began branching out to t-shirts and sweatshirts, and am excited to start designing & selling stickers as well!

KeystoneCharm is dedicated to creating fun, cute, quirky apparel + stickers for everyone in your life! Everything is designed with our customers in mind, to bring you items that make you smile.

We want you enter as guests, but leave as friends, so if you don't find what you're looking for, please don't hesitate to reach out and ask!

Thanks for stopping by!
MJ