KFNeedleworkDesign

Modern hand embroidery by Kelly Fletcher

Cape Town, South Africa On Etsy since 2013

Buyers are raving!

This shop got multiple 5-star reviews in the past 7 days.

KFNeedleworkDesign

Modern hand embroidery by Kelly Fletcher

Cape Town, South Africa | 10,088 Sales

Announcement    Hello and welcome to Kelly Fletcher Needlework Design, where you'll find modern hand embroidery patterns filled with interesting stitches. You can learn how to do these stitches with 120 Embroidery Stitches, my ebook of written and illustrated stitch instructions, and how to do this style of embroidery with Embroidery Tips, Tricks & Techniques, an ebook for beginners as well as more experienced stitchers. All the patterns in this shop are easy-to-download PDFs designed for printing on a home printer.

Sign up for my newsletter to receive fresh, modern needlework news + embroidery inspiration from around the world at www.kellyfletcher.co.za.

Announcement

Last updated on Dec 2, 2020

Hello and welcome to Kelly Fletcher Needlework Design, where you'll find modern hand embroidery patterns filled with interesting stitches. You can learn how to do these stitches with 120 Embroidery Stitches, my ebook of written and illustrated stitch instructions, and how to do this style of embroidery with Embroidery Tips, Tricks & Techniques, an ebook for beginners as well as more experienced stitchers. All the patterns in this shop are easy-to-download PDFs designed for printing on a home printer.

Sign up for my newsletter to receive fresh, modern needlework news + embroidery inspiration from around the world at www.kellyfletcher.co.za.

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Kelly Fletcher

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Average item review
5 out of 5 stars
(1223)
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quality 13 shipping 11 customer service 48

About KFNeedleworkDesign

Sales 10,088
On Etsy since 2013

Needlework designer + author

I began creating my own embroidery designs early on as there weren’t any patterns for the ideas in my head – and quickly realised others were looking for similarly modern designs. So I began creating PDF patterns, like the ones you’ll find in my shop.

I started selling these patterns online while living in London, UK, but now work from my home studio (a corner of the living room) in Johannesburg, South Africa. I grew up with needles and thread as my mother's family all stitched, sewed, knitted and crocheted; the hand embroidery bug bit later in life, and it stuck. This love of needlework and a background in media and publishing gave me the skills I needed to create my small business.

In addition to my Etsy shop, I do editorial work for magazines and publishers around the world and have contributed to various books, authored my own called Embroidered Home (Kyle Books, UK) / Kirjottu Kissa (Makela, Finland) and created two ebooks so far, 120 Embroidery Stitches and Embroidery Tips, Tricks & Techniques.

Stitch formation and structure interest me and I try to use the many surface embroidery stitches available to “build” my designs. So you’ll find a lot of different stitches in my patterns, which I get the sense you’re enjoying learning. Some of them are straightforward, others I’ve unearthed from old stitch books or adapted to get a certain look.

If just one of my designs gets you to pick up a needle and do some hand embroidery, then my work is done. And hopefully I’ve given you a good few hours of embroidering pleasure.

To see my books, kits and some of the editorial projects I've worked on, please visit www.kellyfletcher.co.za.

Shop members

  • Kelly Fletcher

    Owner, Needlework Designer + Author

    Creator of patterns for modern hand embroidery projects | Designer, stitcher and writer for magazines, kits and books | Author of Embroidered Home (Kyle Books), 120 Embroidery Stitches and Embroidery Tips, Tricks & Techniques.

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More information

Last updated on Aug 21, 2020
Frequently asked questions
What fabric do you embroider on?

I embroider mostly on good-quality, 100% cotton fabric. But you can find out how to choose suitable fabric for your embroidery (and a whole lot more) in my Embroidery Basics series at www.kellyfletcher.co.za/embroidery-basics

I'm an embroidery teacher / own a needlework shop and would like to teach one of your designs. Can I do this?

Yes. Please get in touch to discuss the details and find out about my workshop discounts.

Why don't you accept returns, exchanges or cancellations?

All my products are digital downloads, which can't really be returned. But if you're unhappy with your purchase, please get in touch so we can chat about and resolve your issue. Thanks.

I'm new to embroidery. Which patterns would you recommend for a beginner?

I have a number of patterns suitable for absolute beginners, as well as those getting to grips with this style of embroidery:
www.kellyfletcher.co.za/news/2019/12/13/embroidery-patterns-for-beginners