KFNeedleworkDesign

Modern hand embroidery by Kelly Fletcher

| Port Elizabeth, South Africa

Star Seller.

This seller has a history of 5-star reviews, shipping on time, and replying quickly when they got any messages.

Announcement    Hello and welcome to KF Needlework Design, where you'll find modern hand embroidery patterns filled with interesting stitches. You can learn how to do these stitches with 120 Embroidery Stitches, my book of written and illustrated stitch instructions, and how to do this style of embroidery with Embroidery Tips, Tricks & Techniques, a book for beginners as well as more experienced stitchers. All the patterns in this shop are easy-to-download PDFs designed for printing on a home printer.

Sign up for my newsletter to receive fresh, modern needlework news + embroidery inspiration from around the world at www.kfneedleworkdesign.com.

Announcement

Last updated on Dec 29, 2021

Hello and welcome to KF Needlework Design, where you'll find modern hand embroidery patterns filled with interesting stitches. You can learn how to do these stitches with 120 Embroidery Stitches, my book of written and illustrated stitch instructions, and how to do this style of embroidery with Embroidery Tips, Tricks & Techniques, a book for beginners as well as more experienced stitchers. All the patterns in this shop are easy-to-download PDFs designed for printing on a home printer.

Sign up for my newsletter to receive fresh, modern needlework news + embroidery inspiration from around the world at www.kfneedleworkdesign.com.

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Kelly Fletcher

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Kelly Fletcher

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About KFNeedleworkDesign

Sales 12,612
On Etsy since 2013

Needlework designer + author

I began creating my own embroidery designs early on as there weren’t any patterns for the ideas in my head – and quickly realised others were looking for similarly modern designs. So I began creating PDF patterns, like the ones you’ll find in my shop.

I started selling these patterns while living in London, UK, but now work from my home studio in Port Elizabeth, South Africa. I grew up with needles and thread as my mother's family all stitched, sewed, knitted and crocheted; the hand embroidery bug bit later in life, and it stuck. This love of needlework and a background in media and publishing gave me the skills I needed to create my needlework design business.

In addition to my Etsy shop, I do editorial work for magazines and publishers around the world and have contributed to various books, plus authored my own – Embroidered Home (Kyle Books, UK) / Kirjottu Kissa (Makela, Finland) and Embroidery for Everyone (Quarto, US) – and created two downloadable books to help you learn how to do this style of embroidery, called 120 Embroidery Stitches and Embroidery Tips, Tricks & Techniques.

Stitch formation and structure interest me and I try to use the many surface embroidery stitches available to “build” my designs. So you’ll find a lot of different stitches in my patterns, which I get the sense you’re enjoying learning. Some of them are straightforward, others I’ve unearthed from old stitch books or adapted to get a certain look.

If just one of my designs gets you to pick up a needle and do some hand embroidery, then my work is done. And hopefully I’ve given you a good few hours of embroidering pleasure.

To see my books and some of the editorial projects I've worked on, visit www.kfneedleworkdesign.com.

Shop members

  • Kelly Fletcher

    Owner, Needlework Designer + Author

    Creator of modern hand embroidery patterns | Designer, embroiderer and writer for magazines, kits and books | Author of Embroidered Home (Kyle Books), Embroidery for Everyone (Quarto), 120 Embroidery Stitches and Embroidery Tips, Tricks & Techniques.

Shop policies

More information

Last updated on May 19, 2021
Frequently asked questions
What fabric do you embroider on?

I embroider mostly on good-quality, 100% cotton fabric. But you can find out how to choose suitable fabric for your embroidery (and a whole lot more) in my Embroidery Basics series at www.kfneedleworkdesign.com/embroidery-basics

I'm an embroidery teacher / own a needlework shop and would like to teach one of your designs. Can I do this?

Yes. Please get in touch to discuss the details and find out about my workshop discounts.

Why don't you accept returns, exchanges or cancellations?

All my products are digital downloads, which can't really be returned. But if you're unhappy with your purchase, please get in touch so we can chat about and resolve your issue. Thanks.

I'm new to embroidery. Which patterns would you recommend for a beginner?

I have a number of patterns suitable for absolute beginners, as well as those getting to grips with this style of embroidery:
https://kfneedleworkdesign.com/news/2019/12/13/embroidery-patterns-for-beginners