KFNeedleworkDesign

Modern hand embroidery patterns by Kelly Fletcher

Johannesburg, South Africa | 4703 Sales

KFNeedleworkDesign

Modern hand embroidery patterns by Kelly Fletcher

Johannesburg, South Africa 4703 Sales On Etsy since 2013

5 out of 5 stars
(653)

Announcement   Hello and welcome to Kelly Fletcher Needlework Design, where you'll find modern embroidery patterns filled with interesting stitches. You can learn how to do all these stitches with 120 Embroidery Stitches, my ebook of written and illustrated instructions, and how to do this style of embroidery with Embroidery Tips, Tricks & Techniques, my ebook for beginners as well as more experienced stitchers. All the patterns in this shop are easy-to-download PDFs designed for printing on a home printer.

Announcement

Last updated on Nov 26, 2018

Hello and welcome to Kelly Fletcher Needlework Design, where you'll find modern embroidery patterns filled with interesting stitches. You can learn how to do all these stitches with 120 Embroidery Stitches, my ebook of written and illustrated instructions, and how to do this style of embroidery with Embroidery Tips, Tricks & Techniques, my ebook for beginners as well as more experienced stitchers. All the patterns in this shop are easy-to-download PDFs designed for printing on a home printer.

Kelly Fletcher

Contact shop owner

Kelly Fletcher

Updates

I heart️ Palestrina stitch, seen here in Anatomical Lobster. The other patterns in the Anatomical Creatures range are for a frog, turtle and bat.
The start of my Cracked Pomegranate pattern, which is available as a stand-alone hand embroidery pattern or bundled with nine other embroidered fruits in my Chopped Fruit pattern.
View all 11 updates

About

Needlework designer + author

I began creating my own embroidery designs early on as there weren’t any patterns for the ideas in my head – and quickly realised others were looking for similarly modern designs. And so I began creating PDF patterns, like the ones you’ll find in my shop.

I started selling these patterns online while living in London, UK, but now work from my home studio (a corner of the living room) in Johannesburg, South Africa. I grew up with needles and thread as my mother's family all stitched, sewed, knitted and crocheted; the hand embroidery bug bit later in life, and it stuck. This love of needlework and a background in media and publishing gave me the skills I needed to create my small business.

In addition to my Etsy shop, I do editorial work for magazines around the world and design kits for a US publisher. I have contributed to various books, authored my own called Embroidered Home (Kyle Books, UK) / Kirjottu Kissa (Makela, Finland) and created two ebooks so far, 120 Embroidery Stitches and Embroidery Tips, Tricks & Techniques.

Stitch formation and structure interest me and I try to use the many surface embroidery stitches available to “build” my designs. So you’ll find a lot of different stitches in my patterns, which I get the sense you’re enjoying learning. Some of them are straightforward, others I’ve unearthed from old stitch books or adapted to get a certain look.

If just one of my designs gets you to pick up a needle and do some hand embroidery, then my work is done. And hopefully I’ve given you a good few hours of embroidering pleasure.

To see my books, kits and some of the other editorial projects I've worked on, please visit www.kellyfletcher.co.za.

Shop members

  • Kelly Fletcher

    Owner, Needlework Designer + Author

    Creator of patterns for modern hand embroidery projects // Designer, stitcher and writer for magazines, kits and books // Author of Embroidered Home (Kyle Books), 120 Embroidery Stitches and Embroidery Tips, Tricks & Techniques.

Shop policies

More information

Last updated on Nov 26, 2018
Frequently asked questions
What fabric do you embroider on?

I embroider all my samples on a good-quality 100% cotton calico made in South Africa. But you can find out how to choose suitable fabric for your embroidery (and a whole lot more) in my Embroidery Basics series at www.kellyfletcher.co.za/embroidery-basics

I don't have a PayPal account. Can I still buy from your shop?

Yes. You can pay with a card via PayPal, without having a PayPal account. Click "Check out with PayPal" – you’ll be directed to PayPal, where you can choose to pay with a debit or credit card instead of a PayPal account. To find out more, scroll down to PayPal in this article: https://help.etsy.com/hc/en-gb/articles/115013196707-Purchasing-an-Item

I'm an embroidery teacher / own a needlework shop and would like to teach one of your designs. Can I do this?

Yes. Please get in touch to discuss the details and find out about my workshop discounts.

Why don't you accept returns, exchanges or cancellations?

All my products are digital downloads, which can't really be returned. But if you're unhappy with your purchase, please get in touch so we can chat about and resolve your issue. Thanks.