Kona Bay Hawaii was founded in 2001 in Kona, the Big Island.

We started with a simple mission - to create authentic aloha shirts the way they were originally made.

According to local historians, the aloha shirt dates back to the 20s and 30s in Hawaii when local Japanese started to produce climate appropriate shirts with colorful fabrics brought from Japan.

Most ‘Hawaiian’ shirts you see in the market today are sadly cheap and inauthentic products, mass produced in factories outside of Hawaii. Unfortunately this is still the case with some big brands that started in Hawaii.

We wanted to be true to the local culture, and produce genuine and authentic aloha shirts that are respectful to the culture where they were born. That meant we needed to print our fabrics in Japan, bring them to the islands and hand-sew them locally in Hawaii.

We have been making aloha shirts with this philosophy for the past twenty years. All of our products are still printed in Japan and hand-sewn locally in Hawaii. A true Made-in-Hawaii product.

Mahalo.