Laurie B, To create beautiful one-of-kind keepsake jewelry designs for women all over the world!

My jewelry inspiration started back as a teenager in High School. I use to bead earrings and sold them in Hair Salons across San Diego. Fast forward to 2003 when I got the urge to design again. As a single parent, I started beading, to relax in the evening after a crazy day of being a Mommy, Customer Service Manager and a Full Time student! I then began to share my finished product with family and friends who just loved them, which was the beginning of Laurali Designs part-time.

In 2006 I was laid-off from my job of 7 years and decided that I was going to go for it and design and sell jewelry full-time. I started by doing craft shows and farmers markets all over San Diego. This went on for about 3 years, loading and unloading every weekend at different shows. While it was great fun it was hard on myself and my Mom who was BIG help in the launch of my business. During this time I had started to upload and sell on Etsy, when time permitted, which wasn't a lot of time. I can remember my very first sale on Etsy, I was so excited and just wanted to upload more!

In January 2010 my husband said "Why don't you try Etsy full time and quit all the shows for one year and see how it goes?” I thought wow that would be great. I had been doing Etsy and was doing well with the few items I had up there but really needed to spend a lot more time on really making my store shine. So I gave up all my shows and here I am, 10,000 sales, 4 stores later, and doing great, I love being my own boss and being able to work from home. It is a family affair, as my husband helps by cutting and polishing all of my metal for personalized orders that I hand stamp. We do most everything from sheet metal. I do take metal smith classes once a week, to learn new skills. We’ve hired one employee Celeste who is a blessing to us as she does all the Accounting, Website updates, Shipping, Photography and all other jobs that I don’t have time to do!

I take great pride in my craftsmanship, and I want every customer to be 100% satisfied with the item they receive and knowing that it was made from the heart with close attention to detail with every finished product that leaves my studio.


Laurie