Handmade Madeira Embroidery Linens since 1926

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Lino Araujo

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Lino Araujo


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About Linoandaraujo

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On Etsy since 2018

Dedicated to the tradition of the centuries old handmade Madeira Embroidery, since 1926

Lino & Araújo was founded in 1926, making it one of the oldest manufacturers of the original handmade Madeira Embroidery. It was acquired in 1994 by Abreu & Araújo, a family owned and operated manufacturer of Madeira Embroidery, itself founded in 1978.

Our commitment to Madeira Embroidery and to the heritage of the beautiful Island of Madeira is as strong as when we started decades ago. Each piece of Madeira Embroidery carries with it the centuries old history and traditional features that made it internationally known and sought after almost two centuries ago. We're proud and honored to continue this tradition for generations and centuries to come. We believe life is better lived with Madeira Embroidery, it makes special occasions even more special.

We have the most extensive collection of original Madeira Embroidery designs, created over the years in the past 9 decades, always according to the original design principles and manufacturing process. We showcase here a small selection of our designs - it is our intention to gradually expand our online catalog. Please visit our website and sign up for our newsletter to be the first to know when we add new products.

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Last updated on May 11, 2022
Frequently asked questions
What is Madeira Embroidery?

Madeira Embroidery is a premium centuries-old type of embroidery handmade in (and inspired by) the beautiful island of Madeira, Portugal. The fabrics used are linen, cotton, silk and organdie, and it's traditionally used in table, bed and bath linen, as well as in women and baby clothing. The (manual) process and very high quality bar for the finished pieces have remained the same for almost two centuries. Lino & Araújo, established in 1926, is one of the oldest manufacturers and exporters of the original handmade Madeira Embroidery.

What's the history of Madeira Embroidery?

The history of Madeira Embroidery goes as far back as the history of Madeira Island itself, colonized by Portuguese settlers more than 500 years ago. For centuries, pieces of linen, cotton, silk and organdie have been hand embroidered in Madeira to produce table, bed and bath linen, as well as women and baby clothing. It became a commercial product and a key industry of the local economy only by mid 19th century, though, by influence of the British, German and Sirian, who helped make it known and available internationally. For this reason, mid 19th century is often (and incorrectly) referred to as the birth date of Madeira Embroidery. In fact, the oldest reference to Madeira Embroidery goes as far back as the 16th century.

How is Madeira Embroidery made?

There are 6 phases in the process:

Design - the design is made on wax paper. Fun fact: some of the designs in our collection (of thousands) are almost a century old!

Perforation - the wax paper is perforated along the lines of the design. Fun fact: this is a manual task done on a decades old mechanical machine

Tracing - a sponge soaked in a special blue ink is rubbed onto the perforated wax paper, transferring the drawing onto the fabric below

Embroidering - the fabric is sent to one of hundreds of embroiderers all over the Island, who will do all the Madeira Embroidery stitches according to the blue markings on the fabric

Finishing - the items return to the factory to be checked, trimmed, washed and ironed

Certification (by IBVAM)

How many types of Madeira Embroidery Stitches are there?

There are 18 types of Madeira Embroidery stitches - Pulled Thread, Ana, Ladder Stitch, Outline, Atraz, Padded Satin, Closed Blanket and Scalloped Blanket Buttonhole, Satin Stitch, Whipped Running Stitch, Pin (or French) Stitch, Open Leaf and Satin Leaf, Rondels, Open Eyelet and Satin Circle, Long and Short, Broderie Anglaise With Bars, Seed Stitch, Richelieu/ Cutwork With Bars, Shadow Work.

You can check images and descriptions for each type at the official website of IBVAM.