Handmade Ethical Lingerie and Sleepwear

Brighton, United Kingdom

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luvahuva is taking a short break


Note from shop owner We are taking a short break to catch up on orders but will be back soon!
Any orders already placed are being processed.

Note from shop owner

Last updated on Dec 10, 2021

We are taking a short break to catch up on orders but will be back soon!
Any orders already placed are being processed.

Joanna Ketterer

Contact shop owner

Joanna Ketterer


Average item review
5 out of 5 stars
See reviews that mention:
Quality 208 Shipping 139 Customer service 95

About luvahuva

Sales 5,160
On Etsy since 2008

Luva Huva : A beautiful, ethical alternative in lingerie and loungewear.

Luva Huva’s lingerie and loungewear collections were born of a chance discovery of some vintage fabric in a secondhand market. With a background in textiles and a strong belief in the value of eco-friendly and handcrafted clothing, designer Joanna Ketterer saw the potential for that fabric to become a delightful pair of knickers and the basis of a positive fashion label.
Drawing inspiration from the rustic Suffolk countryside where she spent her childhood, Joanna’s designs celebrate pretty, feminine style and provide a more sustainable and environmentally friendly alternative to an often wasteful fashion industry.

Ethical Production
Our small team makes almost all Luva Huva orders from scratch with caring attention to detail. Luva Huva keeps very few items in stock and so the hand made touch is at the heart of every package we send out. Our turnover times are slower than big business fashion brands but making a personal connection with the loungewear and lingerie we create is at the heart of our ethical philosophy.

Our textiles are selected with care and consideration for people and the planet. We are committed using local suppliers and producers where possible, as well as to remnants, vintage and end-of-line fabrics and trims.
Luva Huva’s core collection is built from beautiful, natural and ecologically considerate fabrics such as bamboo, hemp, organic cotton, soy and tencel.

Lingerie for Everyone
At Luva Huva we want everyone to be able to enjoy our lovely lingerie. We are always happy to create made to measure garments to fit any body and custom sizing is always free of charge. We enjoy connecting with customers to make sure every piece is perfect for them - so do get in touch with the Luva Huva team!

Shop members

  • Joanna Ketterer

    Owner, Maker, Designer, Curator

    I am the owner of Luva Huva. I do a little bit of everything - designing, constructing garments, packing admin and accounting. I studied textiles and wanted to create a positive fashion label.

  • Kelly

    Designer, Seamstress

    Kelly is our head designer she is also a very talented seamstress working in the industry for 5 years. She helps with the design process but also the construction and grading of garments.

  • Kathleen


  • Jodie


Shop policies

Last updated on November 15, 2021
Welcome to Luva Huva.

A little bit of GREAT BRITAIN hand crafted for your enjoyment.

All the best

Joanna Ketterer

Accepted payment methods

Paypal Mastercard Visa American Express Discover Apple Pay Klarna Giftcard
Accepts Etsy Gift Cards and Etsy Credits
Returns and exchanges
I gladly accept returns and exchanges
Contact me within: 14 days of delivery
Ship items back within: 30 days of delivery
I don't accept cancellations
But please contact me if you have any problems with your order.
The following items can't be returned or exchanged
Because of the nature of these items, unless they arrive damaged or defective, I can't accept returns for:
  • Custom or personalized orders
  • Perishable products (like food or flowers)
  • Digital downloads
  • Intimate items (for health/hygiene reasons)
Returns and exchange details
We hope you are delighted with your order. If you are unhappy with your goods you can send them back for a full refund or exchange to the following address:

Luva Huva
1 Upper Roedale
Ditchling Rd

Refunds and exchanges can be accepted, provided the items are returned to us in perfect condition and unworn within 7 days (UK) and 14 days (international)

For hygiene purposes, no refund or exchange can be accepted on knickers and lingerie sets.

We will not accept returns of soiled or worn garments.

Please allow up to 7-10 working days upon our receipt of your package for your exchange or refund to be issued.

Please note shipping costs will not be refunded.
Customised sizing, colours or lengths outside of what I offer in the listing are final sale items.
Payments made by paypal will start processing right away, paypal e-checks take four days to clear so will start processing in four days, money orders will start processing upon receipt, checks will be processed about a week after receipt.
During the post christmas period orders will take between 1 and 2 weeks to make

International Delivery - Approx 7-10 working Days - $6.95 for all order sizes.

All orders will be delivered to you or an alternative address carefully gift wrapped in tissue and tied with ribbon.

International delivery times may vary depending on destination, but we ship regularly to the USA and it normally takes around a week for your goods to arrive.

If you would like to pay for express courier shipping please send me an email.

For more information on delivery please contact us;

All the best

Additional policies and FAQs
We can make our designs to fit any standard dress or bra size. In the absence of a drop down sizing menu please leave a note of your size in 'notes to seller' at check out.
In addition to standard sizes we are always happy to create made to measure garments. Custom sizing is free of charge, simply leave details of your measurements in 'notes to seller' at check out. Measurements required are bust, waist, hips and height for loungewear. For bras we require bust and underbust (or bra band size) measurements and for panties waist and hip measurements.

Please leave any other details of fit requirements or colour selections in 'notes to seller' at check out.