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Draw the Line
by Michelle Pulfrey | Riviera Orange County magazine | September 28, 2012

Mosha Katani (moshakatani.com) discovered her calling for makeup artistry at the alt-rock station KROQ, while working as an intern on a day that U2’s Bono was scheduled for an in-studio interview. DJ Tami Heide needed a bit of color, and Katani offered to help. “She couldn’t believe how amazing she looked,” says the Laguna Niguel gal. “Later, while talking to Bono and The Edge, she introduced me as her makeup artist.” Since then, Katani has combined her application skills with her mother’s beauty secrets to create Sormeh, a line of organic, kohl-based eyeliners. And celebs like Angelina Jolie and Naomi Campbell are among Sormeh’s fans. Here, Katani opens up about her eyeshades.

Tell us about Sormeh. I wanted to bring to the market a safe, nonirritating eyeliner kohl. After sampling various liners imported from places like India and Iran, I decided to have it made in California. I was able to mimic the feeling of a light, sooty kohl powder—or Sormeh in Persian—by using other ingredients, such as bamboo powder. This formula is 98 percent natural, and it’s also a great fit with lash extensions. It doesn’t interfere with the lash bond, and it’s become a staple at Luscious Lashes in O.C. It’s consistently selling out!

Let’s talk about your art. My makeup mood changes frequently, but I'm partial to a heavy black-rimmed eye with a top sculpted winged line and red lips.

Any fall trends you’re loving? I see a lot of pop colors, and I love it! I like livening up the face for fall. Keep the eyes lined, with curled lashes and mascara. Match the cheeks and lips with pink or coral. But eyes say it all when they’re rimmed top and bottom with liner. It can be perfect or not—some smudges are sexy.

Got any expert tips to share? I teach at Athena College of Beauty, and my aim is to show women how to be pro artists. I suggest taking your favorite products and spending 20 minutes in the bathroom making mistakes. Your hand needs practice.