Indie fashion

Tel Aviv, Israel · 3666 Sales


Indie fashion

Tel Aviv, Israel 3666 Sales On Etsy since 2011

5 out of 5 stars

Shop owner



Announcement   "NAFTUL" by Nataly Elian is an Indie fashion line based in Tel Aviv ISRAEL


Last updated on May 23, 2016

"NAFTUL" by Nataly Elian is an Indie fashion line based in Tel Aviv ISRAEL


Contact shop owner



Average item review
5 out of 5 stars

Moondiante on Nov 30, 2016

4 out of 5 stars

Love this brand. Nice dress, its cool and fresh!


francesca211 on Nov 26, 2016

5 out of 5 stars

All the clothes I purchased are just gorgeous. Fit well and look good. The fabrics are of the best. So happy with my purchases - thanks so much x


mmelissalord on Nov 25, 2016

5 out of 5 stars

Super see through but cute I got a S and still Had to have it take in in the waist

View all 1433 reviews


My choice for today heart
Enjoy our Thanksgiving sale

Tagged in this photo

Pre Winter Sale 15% Velvet panel maxi dress.
Our plaid sweater now also comes in black and white.
It's still summer some places winkstuck_out_tongue_closed_eyessmile
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My name is Nataly Elian. Naftul is my nickname.
Fashion has been a big part of my world ever since I was young. My parents were both successful Israeli designers that filled up my childhood with sewing, cutting and lots of clothes. I learned to love everything about designing and knew that my future would head in that direction.

I currently live in Tel Aviv, a wild and exciting city that seems to never get any rest.

My studio is located not to far from my house, on the lower end of Tel Aviv, where I share the place with a few very talented shoe and fashion designers. Each designer has her own office space as well as a showroom that is really nothing like you’re ordinary fashion boutique.

Apart from ETSY, I also sell my designs at a few local clothing stores and of course here at my studio.

All of the clothes I design are clothes that I would like to wear. So before I begin to sketch, I start with the fabric. I tend to stick with comfortable and airy textiles. I test out samples of the fabric in order know how to work with them and only then am I able to really get inspired. I start out by sketching the basic look of my design and then begin to work on the pattern. Once I have made my first complete concept design, I can begin to duplicate the garment and then sell it.

ETSY is by far my favorite way to sell my clothes. I feel that although the social interactions are done through the web, it is one of the most personal and loving ways to sell or consume a product.

Although Israel is quite far away from most of my average costumers, I really try to give exclusive attention to each and every customer. The most important thing for me is a pleased customer. In any case of discontent or concern, I will always refund, replace or do anything in my capability to find a solution.

Looking forward for your visit!


Shop members

  • Nataly Elian

    Owner, Designer

    I am Nataly, the owner and designer of NAFTUL

Shop policies

Last updated on January 14, 2016
Thank you for stoping by naftul shop!

Accepted payment methods

  • Pay with Visa
  • Pay with Master Card
  • Pay with American Express
  • Pay with Discover
  • Pay with PayPal
  • Money Order
  • Check
Paypal is the preferred method of payment for me
Israeli customers will be charged additional 16% value added tax (VAT).

Paypal is safe and very easy to use.
Please allow 3 bussines days for shipping errand within of Paypal payment.s, I will convo you the day i ship your new item with the tracking number of the shipment, so you know it's on its way to you.

Shipment from ISRAEL takes up to 14 days within Europe
And up to 21 days overseas. although it will usually take less
However delays may occur and in some cases your package can take up to 31 days to arrive.

The items are shipped to your etsy address, if you want shipment to a different address, please let me know.

If you must have your item within a certain date contact me and we can do express shipping options.
Express shipping is between 17$-35$ depending on the weight of the package and the country of residence.
guarantees delivery time of within 3-4 business days worldwide with a tracking number.
Refunds and Exchanges
If for any reason you are not satisfied with the product, you may return it within 14 business days for a full refund (not including shipping costs).
Additional policies and FAQs
Q: How long does shipping takes?
A: Shipping to the US takes about 8-14 business days. Canada takes about 10-21 business days. Shipping to Australia is about 10-24 business days. Shipping to Europe is about 8-20 business days.

Q: Is there a possibility for express shipping?
A: Express shipping overseas is with an additional cost and takes about 2-5 business days. All you need to do is choose the DHL option when you check out the order.

Q: Do you accept custom made?
A: We will be happy to make you a custom made dress. Please contact us regarding special requests to hear all about the conditions.

Q: How can I track my order?
A: Inside the invoice of your order, you will have a tracking number. USA customers can track their parcel here: Europe and rest of the world customers, can track the parcel through the Israeli post website:

Q: What does one size mean?
A: One size item means that this item has a stretched fabric and / or made with a wide figure, so it is suitable for sizes S-XL.

Q: What should I do if I want to purchase more items than the quantity in the shop?
A: Please contact us and we'll add the stock for you.
Please contact us via email: naftul79 [!at]