notPERFECTLINEN

A family of creative people who are passionate about their work welcomes you to our "not PERFECT LINEN" home. Our family - run brand is everything about ensuring quality, promoting transparency, enforcing sustainable practices and ethical approach. We empower our customers to lead the manufacture process by working on pre - order basis and while producing in line with demand we are able to reduce waste and offer reasonable prices by cutting waste - related loss. For us creating ethical items bring the sense of community and it is like quite protest against mass produced goods. We do not make things just to make money. The items are not just for profit. We make goods that involve years of learned skills, passion, commitment and sincerity.

We are absolutely dedicated to thoughtful creating/making process so we try to avoid programmed machines or other non-human help and try to use as much human input in the whole process as possible in order we could not only provide you with truly handmade item but also hire more seamstress who could honorably earn for a living. Regarding this, our making process is slow but we hope that it also motivates our customers to find satisfaction in slow buying and slow living.

How about being small but still strong? We strongly believe that thoughtfully selected Oeko - tex certified linen fabric from our local manufacturers, simple cuts of clothes which usually suits all ages, shapes and sizes, that lovely loose fit and relaxed look of the piece is our strength and the best we can offer for our customers. We avoid anything that is not essential for the garment (intricate cuts, non - comfortable fit, zippers, excess details etc.) leaving the priority to the clean and versatile look.

Why not perfect? The beauty of linen is that it is not perfect. If you keep trying to iron it, you will definitely miss the beauty of it. Linen needs to be used and it gets better with age. Linen pieces can be compared to old English leather shoes or old mechanical Swiss watches - all of these things are not new or perfect but are definitely more valuable than any new. We are inspired by linen simplicity and imperfection and we are glad to share with something irregular and something that is not perfect with you.

Yours, Family