Announcement Featured on LaurenConrad.com, Refinery 29, Hooray Hurrah, Pure Wow, and 100 Layer Cake, Novel Brand is owned and operated by artist Mark Saul. Everything you see here was hand-folded, hand-printed and hand-shipped by him, for you.
Featured on LaurenConrad.com, Refinery 29, Hooray Hurrah, Pure Wow, and 100 Layer Cake, Novel Brand is owned and operated by artist Mark Saul. Everything you see here was hand-folded, hand-printed and hand-shipped by him, for you.
Bianca Asato on Oct 1, 2016
Got this as a gift to my husband - he loved it!!! He couldn't believe it was folded! It's the perfect statement piece with our books.
Bianca Asato on Oct 1, 2016
LOVE it!!!!!! Such a great piece to the built in-- worth the wait!
Bianca Asato on Aug 30, 2016
Bought this as a gift for my best friends baby's room--I liked it so much I purchased one for myself 😁
I Heart Ilana
I had always made my girlfriend (now my wife), Ilana, gifts for Valentine's Day. I'd use paint samples, plastic dinosaurs, sushi containers, and whatever I could get my hands on. In 2009, I was wracking my brain to think of her next gift. I was walking around West Los Angeles and I remember being in a store and seeing a book that had it's pages folded sort of haphazardly into no particular shape. I thought, "It's too bad they didn't make it into something, like a word, or a pattern, or a... HEART." That was it. I had an idea. So I bought a couple old Reader's Digest Condensed Books (because their covers are beautiful), and started experimenting. It took me a couple of runs to get used to the pages, and how the shapes can become distorted if they're not folded properly, until I ended up with my first heart. Ilana loved it. And I loved doing it so much, I started folding them in my spare time. A friend visited our apartment and noticed the thirty or forty folded books I had just sitting there on the table in our guest room. She told me about Etsy. The rest is history.
Owner, Maker, Designer
I was born in Los Angeles. In my spare time, I enjoy writing songs, knitting, watching basketball games, and searching for old books to fold into new pieces of art.
Accepted payment methods
- Accepts Etsy gift cards
International: Everything ships First Class International. For expedited shipping, select the Priority Express International shipping upgrade when you check out.
International orders can only be tracked on the USPS website if they are being delivered to the following countries: Australia, Belgium, Canada, Croatia, Estonia, Finland, Germany, Great Britain and Northern Ireland, Hungary, Israel, Latvia, Lithuania, Malaysia, Malta, Netherlands, New Zealand, Singapore, Spain, and Switzerland.
Need assistance? Send me a message and I'll help you out!