I started my shop on Etsy to be able to sell my designs to a widely diverse and dispersed group of people. My "day job" of teaching became too demanding to give any attention to my jewelry habit so after a few good years I had to let my field lay fallow until I actually retired. Since retiring, I am again able to devote time to designing, making and selling handmade jewelry and I have been able to sell to people in many different countries using my website. I have also been able to set up an easy to use network online for communicating with customers for custom orders and use it as one forum, craft shows and festivals being another.