Minneapolis, Minnesota

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About pipeup

Sales 270
On Etsy since 2010

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pipe|up about something great

pipe|up is dedicated to creating custom designs for the awesome events in your life. We all having something worth piping up about, right?

I opened up shop in 2010 shortly after the birth of my first daughter. It became my creative outlet during those precious naps she gifted to me every day. I've always had a thing for typography and design, but without formal training never pursued any kind of career in it. I think all stay-at-home mom/Etsy owners should give Etsy a high-five for making one of our dreams come true. It fits in my world of dirty diapers, house cleaning, and play dates.

I'm a social introvert. I love people. I love their stories. I love relationships and the way God works in them. But I also love when it's just me and my work. Because I love creating. When I'm not designing at my computer, I'm somewhere else making something -- food, party decorations, my bed -- whatever it is, I want it to be a thing of beauty in the midst of my messy, imperfect life.

"For we are God's masterpiece. He has created us anew in Christ Jesus, so we can do the good things He planned for us long ago." | Ephesians 2:10

Shop members

  • Heather

    Owner, Designer

    This mama of 2 sweet girls loves to create. Typography design is one of my favorite ways to let my creative spirit out, especially during nap time. I love working with my customers to create something that is just right just for them.

Production partners

  • a professional press printer

    Dallas, TX

    Professional photography and press printing company.

Shop policies

Last updated on April 30, 2022
Hi there! I created this shop to display my love for typography designs. The name of my shop pays homage to a favorite typography character of mine, the pipe (located on the back slash key on your keyboard). It's also a reference to what this shop is all about - announcing the exciting moments in your life. We all have moments in our lives that are worth piping up about, right?

I don't have any formal design training, but I enjoy doing it. If there's been an opportunity to design something myself, I take it. My journey as a designer started in 2006 when my husband and I began planning our wedding. Everything was a DIY project, including all things paper. It was a joy to create things together and make it exactly what we wanted it to be for our special day. We also realized that we both had a knack for typography design.

Since then, I've taken on other wedding invitations, professionally printed photo guest books and wedding albums, logos, blog banners, moving announcements, birth announcements and christmas cards.

I love having a creative outlet to share with my friends, family, and now you - the world of Etsy!

If you have any questions after reading through my policies, please don't hesitate to convo me! I'd love to hear from you!

Accepted payment methods

Returns and exchanges
Please double check and approve the proofs that I send. If a proof is approved with a spelling error or date error, or is the wrong size, I can change it at no extra charge, but I will not refund money for cards that you had printed through me or anywhere else.

Please take note that all printing gets trimmed. With all photo or card printing, there is a bleed space that gets trimmed. It is sometimes barely noticeable and sometimes the printer will take the full liberty of trimming up to .25". When I design your card, I always keep this in mind with the design but if your photo is right on the edge, there will be a small margin that is trimmed. There will be no refunds or exchanges when this happens as it is out of my control. So, please take note and send photos that can be trimmed when printing through me.

Please have a sample card printed at a photo processor or on your home printer before having ALL of them printed or giving me the ok to print if you're going the press printed card route.

Photos should be 300 dpi or higher for proper print quality. I cannot be held responsible for photo quality.

Because payment is for my work customizing the design only, I do have to charge a fee to switch designs after a card is customized. There may also be a charge for switching sizes after a request has been made, due to the extra time it takes to reformat.

Because payment is for my work only, I cannot offer a refund once a card has been designed.

I cannot be held responsible for lost e-mail. If you haven't heard from me via e-mail within 24 hours, please convo me through etsy and check your convos for my response.

Because I work from my home with a small child, I cannot do business over the phone.
Paypal only please.
Most of my listings are for digital files only. Once I receive payment and the details for your design are communicated., I will send you a proof by e-mail within 24 hours. Once the proof is approved by you, I will send a high resolution jpeg file for you to print wherever you'd like. The file can be printed as a photo or on paper - your choice! These files are available in 5x7 or 4x6 only unless otherwise noted in the listing. If you need it designed for a different size, a custom design fee will apply.

Printed cards will be shipped directly to you from a professional printing company. Shipping takes about 7 business days (usually less) from the time you approve the proof. An additional shipping charge applies for printed cards:
UPS Ground - $7.50, UPS 2-day: $9.50. Please allow 1-2 days for processing.

Printed cards will automatically be sent to your verified paypal shipping address, unless a request is made on your details upload form or in an e-mail SEPARATE FROM ANY OTHER COMMUNICATION.

See Additional Information below for more information regarding printing.
Additional policies and FAQs

Cards are sold in sets of 25.

..........................................................{ 5x7 }
25 cards..........................................$45.00
50 cards..........................................$75.00
75 cards..........................................$105.00
100 cards........................................$125.00
125 cards........................................$145.00
150 cards........................................$165.00
175 cards........................................$185.00
200 cards........................................$205.00


| front and back full-color printing { back design is free with any printing orders }

| white envelopes

| your choice of card stock { see below for card stock options }

| rounded corners or scalloped edges can be added for $5 per set of 25


Standard Semi-gloss | semi-gloss finish
Standard Matte | standard paper with matte finish
Premium Matte | thicker paper with matte finish
Pearl | shimmery
Art Watercolor | slightly bumpy finish
Art Linen | like resume paper, but heavier
Art Recycled | 100% post consumer product

Convo me for a quote.

If you want to have your design press printed, please make your purchase for the design. Once we have a final proof, let me know the size and quantity you want and I'll send a PayPal invoice for the printing costs. Cards will not be ordered until payment is received.


Design | 24-48 hours
Printing | 10-12 business days, depending on your shipping option { See above }


I will fully uphold the legal rights of photographers. It is illegal for me to use images that are copyrighted without the permission of the photography or company that holds the copyright. By submitting me photos, you agree that you are the photographer or have permission in the form of a copyright license from the copyright holder. You also agree to take full responsibility for any misuse of copyrighted images and agree to not hold me liable for any misuse of copyrighted images.

Please do not ask me to copy the designs of others, or describe a design you've seen elsewhere. If you like someone else's design, please buy it from him or her.


F | A | Qs

I have a limited number of paper samples available, so please only request one if you're seriously interested in purchasing from me. Thanks!

If you do not request a design for the back, my etsy shop will be noted { small and discrete using fonts and colors that coordinate with the front design } unless requested otherwise.

I will always respond to e-mails and conversations and I do my best to have a proof to you within 24-48 hours. If you haven't received anything in that time frame, please contact me to be sure it isn't lost somewhere in cyberspace.

Tax will be applied when shipping to the following states: CA, IL, MN, TX. The tax amount will be determined after the order is placed and I will send a PayPal bill for any balance due.

I may display customer cards on my blog (www.thechaseys.com) or on etsy (http://pipeup.etsy.com). I always change phone numbers and addresses. If you wish not to have your card displayed, please let me know at the time of purchase.