Letterpress Stationery & Artists' Books

LA, California

primrosepress is taking a short break


Note from shop owner Need something special? E-mail me at primroseletterpress [!at]

Note from shop owner

Last updated on Aug 4, 2022

Need something special? E-mail me at primroseletterpress [!at]

Primrose Press

Contact shop owner

Primrose Press


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About primrosepress

Sales 83
On Etsy since 2009

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What I love of letterpress stationery & what the heck is letterpress anyway?

First things first: What is letterpress? I get asked this all the time. And I find that once you see it, touch it, the response is always the same: ooooooooohhh.

Letterpress means simply that the characters are pressed into the paper. You see the letters or image, also you can feel it. If you run your fingers across it, you feel that bite into the paper.

Letterpress entails printing on an antique printing press. I usually opt for my adorable 1907 Sigwalt or a versatile Vandercook. Text is assembled one character at a time using antique metal or wood type. Once text is set with at times a myriad adjustments and the press is inked, each card is printed one at a time. Each ink color represents a separate pass through the press.

What I love about letterpress?

{I love that bite or punch into the paper. That tactility is seductive.}

{I love using rich, velvety papers like cotton (say it with me people: tree-free) and handmade ones.}

{I love mixing rich ink colors and then adjusting them ever so slightly.}

{I love the freedom to experiment on the press.}

{And as I am sure you can tell by looking at my Etsy shop, I kinda adore overlays. Overlays of text upon text, text and image. You get the picture.}

Is this whole process time consuming? Sure. Let me say it one last time: I love the process and most importantly that tactile little missive that is the end result. Trust me there is plenty of time to admire it after I finish cleaning the press and the ink on it has dried.

Shop members

  • Tia Blassingame

    Owner, Printmaker, Book Artist

    As many childhood friends can attest, I have been obsessed with stationery and correspondence since I was a kid. There is nothing like receiving a missive via snail mail to remind you that someone cares.

Shop policies

Last updated on April 30, 2022
Printing letterpress notecards, stationery, invitations, announcements, and business cards one piece at a time on an antique Sigwalt letterpress and Vandercook.

Increasingly environmentally-friendly. All paper is 100% cotton, handmade, or made of recycled post-consumer content.

Accepted payment methods

Paypal Visa Mastercard American Express Discover Apple Pay Klarna Giftcard
Accepts Etsy Gift Cards and Etsy Credits
Returns and exchanges
No returns accepted
Credit cards and paypal accepted.
USA: We ship in 3-5 business days.
International: Please allow 7-10 business days for delivery.
Additional policies and FAQs
Wholesale orders are welcome.
Due to the nature of letterpress printing, there are slight variations between items.