purecute

Beautiful clothes for beautiful little girls...

Brisbane, Australia · 72 Sales

purecute

Beautiful clothes for beautiful little girls...

Brisbane, Australia 72 Sales On Etsy since 2014

5 out of 5 stars
(18)

Shop owner

purecute

Contact

Announcement   Creating clothing that inspires our children to play, to dream and to be wild.
Beautiful basics, delicious designs. Hand crafted with love.
Weaving fairytales from fabric for babies, girls and princesses...

Announcement

Creating clothing that inspires our children to play, to dream and to be wild.
Beautiful basics, delicious designs. Hand crafted with love.
Weaving fairytales from fabric for babies, girls and princesses...

purecute

Contact shop owner

purecute

Girls Flamenco Skirt in Royal Blue
Girls Flamenco Skirt in Royal Blue
$41.11
Girls Flamenco Dance Skirt in Ferrari Red
Girls Flamenco Dance Skirt in Ferrari Red
$41.11
Baby Girls Ruffle Bum Bloomers in Tulle
Baby Girls Ruffle Bum Bloomers in Tulle
$32.89
Girls Golden Summer Singlet
Girls Golden Summer Singlet
$32.89
Girls Ombré Clay Necklace in Raspberry Pink
Girls Ombré Clay Necklace in Raspberry Pink
$23.84
Girls Flamenco Party Dress in Black
Girls Flamenco Party Dress in Black
$57.55
Girls Feather Crown in White Swan
Girls Feather Crown in White Swan
$41.11
Baby Girls Butterscotch Bloomers
Baby Girls Butterscotch Bloomers
$28.78
Girls Summer Beach Dress with Lavender Layers
Girls Summer Beach Dress with Lavender Layers
$45.22
Golden Baby Anklet Cuffs
Golden Baby Anklet Cuffs
$9.87
Girls Flamenco Party Dress in Pink Ombré
Girls Flamenco Party Dress in Pink Ombré
$61.66
Handmade Girls Bespoke Flamenco Dress
Handmade Girls Bespoke Flamenco Dress
$61.66
Girls Summer Beach Party Dress in Silver Stripes
Girls Summer Beach Party Dress in Silver Stripes
$41.11
Girls Head Wrap Scarf in Lilac Crushed Silk
Girls Head Wrap Scarf in Lilac Crushed Silk
$12.33
Girls Flamenco Party Dress in Lavender Ombré
Girls Flamenco Party Dress in Lavender Ombré
$53.44
Girls Flamenco Party Dress in Aqua Blue Ombré
Girls Flamenco Party Dress in Aqua Blue Ombré
$61.66
Baby Girls Heavenly Haltersuit Onesie Rompers
Baby Girls Heavenly Haltersuit Onesie Rompers
$37.00
Girls Summer Odyssey Dress in Scales
Girls Summer Odyssey Dress in Scales
$49.33
Hand Knitted Legwarmers with Rose Sequins
Hand Knitted Legwarmers with Rose Sequins
$41.11
Girls Flamenco Party Skirt in Sugar Pink
Girls Flamenco Party Skirt in Sugar Pink
$41.11
Girls Ombré Clay Necklace in Aqua
Girls Ombré Clay Necklace in Aqua
$23.84
View all 39 items

Reviews

Average item review
5 out of 5 stars
(18)
View all 18 reviews

Updates

Our next ombré combo - Blueberries & Cream - coming this week!! Xx

Tagged in this photo

Girls Flamenco Party Dress in Pink Ombré
Girls Flamenco Party Dress in Pink Ombré
$61.66

About

Life is a fairytale. So is the dress code.

These are the dresses we live for.

A dress can make a girl a princess, a cape can keep her safe from bad dreams.

Her clothes will fit her for adventures to come. This is the spirit of Pure Cute clothing.

A label for the wild child, the free spirit, the little girl with her own will and a strong voice.

Together with her tiny daughters, designer Jem Morgan created the children’s clothing label Pure Cute. Her dream – to create beautiful clothing for everyday fairytales.

What our children choose to dress themselves in each day is their costume, their disguise and their expression.

Our wish is to create clothing that is a joy to wear and breathtaking to behold. We believe in creating pieces that outlive their first owner, to be loved and passed down through siblings and family.

Our signature style retains classic and natural lines, so each piece keeps it’s unique beauty as time passes.

The sustainability of children’s fashion is central to our design process. Each Pure Cute garment is created by hand from exquisite quality fabrics.

Pure Cute is a purely Australian brand: designed and produced entirely in our Spring Hill Brisbane studio. All of our fabrics are sourced through local suppliers and we maintain a presence at Queensland’s premier markets and pop up events.

We emphasise comfort and elegance in our work, and embrace natural fibres in the fabrics we select for our clothing. Our pieces are carefully designed to accommodate children’s growing bodies & active lifestyles.

It’s the joy and freedom of childhood that Pure Cute clothing evokes – clothing that inspires our children to play, to dream and to be wild.

This is our work… we invite you into our imaginations!

Life is a fairytale. So is the dress code.

Jem, Livie & Goldie

xxx

Around the web

Shop members

  • Jemima

    Owner, Designer, Creator

    It’s my wish to create clothing that inspires our children to play, to dream & to be wild. I lovingly hand craft each garment I design. Beautiful little Olivia is my daughter, muse & assistant. She brings joy , wonder & disarray to our home studio.

  • Olivia

    Muse, Garment Tester

    Fussy, idealistic & always dreaming... Nothing I make ever survives the rounds of the design process if Olivia doesn’t adore it. And I know the garments lucky enough to last through her reckless adventures are as childproof as mere threads can bear.

Shop policies

Last updated on November 16, 2015
Our babies are pure cuteness-
Our world and our Wonderland.
It's our job & our joy to fit them for their fairy tale.
It's time to get their get-up on..

Accepted payment methods

  • Pay with Visa
  • Pay with Master Card
  • Pay with American Express
  • Pay with Discover
  • Pay with PayPal
  • Buy with Apple Pay
  • Pay with Sofort
  • Pay with iDeal
  • Accepts Etsy Gift Cards and Etsy Credits
Shipping
We are over the moon to announce we will be shipping WORLDWIDE this Christmas!