purecute

Beautiful basics, delicious designs.

Brisbane, Australia

Top shop for gifts.

A buyer bought a gift from this shop and gave it a 5-star review!

Announcement    A label for little girls with loud voices.

Announcement

Last updated on Jan 23, 2023

A label for little girls with loud voices.

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Jem

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Jem

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About purecute

Sales 154
On Etsy since 2014

Life is a fairytale. So is the dress code.

A label for the wild child, the free spirit and the little people with loud voices.

These are the threads we live for.

What our children choose to dress themselves in each day is their costume, their disguise and their expression. This is the spirit of Pure Cute clothing.

Our wish is to create clothing that is a joy to wear and breathtaking to behold. We believe in creating pieces that outlive their first owner, to be loved and passed down through siblings and family.

Our signature style retains classic and natural lines, so each piece keeps it’s unique beauty as time passes.

The sustainability of children’s fashion is central to our design process. Each Pure Cute garment is created by hand from exquisite quality fabrics.

Pure Cute is a purely Australian brand: designed and produced entirely in our Brisbane studio. All of our fabrics are sourced through local suppliers and we maintain a presence at Queensland’s premier markets and pop up events.

We emphasise comfort and elegance in our work, and embrace natural fibres in the fabrics we select for our clothing. Our pieces are carefully designed to accommodate children’s growing bodies & active lifestyles.

It’s the joy and freedom of childhood that Pure Cute clothing evokes – clothing that inspires our children to play, to dream and to be wild.

Life is a fairytale. So is the dress code.

Jem, Livie , Goldie & Jules

xxxx

Shop members

  • Jemima

    Owner, Designer, Creator

    It’s my wish to create clothing that inspires our children to play, to dream & to be wild. I lovingly hand craft each garment I design. Beautiful little Olivia is my daughter, muse & assistant. She brings joy , wonder & disarray to our home studio.

  • Olivia

    Muse, Garment Tester

    Fussy, idealistic & always dreaming... Nothing I make ever survives the rounds of the design process if Olivia doesn’t adore it. And I know the garments lucky enough to last through her reckless adventures are as childproof as mere threads can bear.

Shop policies

Last updated on January 23, 2023
Life is a fairytale.
So is the dress code.

A label for the wild child, the free spirit & the little girl with a loud voice.
💕

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Accepts Etsy Gift Cards and Etsy Credits

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Cancellations: not accepted

Please contact the seller if you have any problems with your order.