purecute
Top shop for gifts.
A buyer bought a gift from this shop and gave it a 5-star review!
Announcement
A label for little girls with loud voices.
Items
All Items
Reviews
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Arden on Sep 9, 2021
5 out of 5 starsBeautifully made and has a great look too Made my grandchild so happy
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Natalie on Jan 22, 2021
5 out of 5 starsWhat a wonderful dress! It’s a dream. My daughter loves it! Thank you so much!
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Jessamine on Jul 5, 2020
5 out of 5 starsVery good shopping experience, the seller assisted me to deliver the items in a short time, and the dresses is very beautiful, the children like it very much.
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Jessica on Sep 11, 2019
5 out of 5 starsAbsolutly love this dress. Seller was very informative and replied swiftly.
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Jennifer on Jul 23, 2019
5 out of 5 starsBought two for daughter's to wear as flower girls. If you think this dress is cute, it gets even better when on your babes!! Lived working with the seller as communication was impeccable and customer service was second to none. Highly recommend purchasing with confidence.
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Carrie on Jul 15, 2019
5 out of 5 starsMy most favorite dress I’ve bought my daughter in her life ❣️ It couldn’t be any better made, fit, or looks and so easy to launder! It’s firm to keep shape but also super soft for the kids that hate itcy, tags, etc.
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About purecute
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Baby dresses always fit the dress code! -
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Olivia & Goldie in the studio: pink on pink. -
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Pure Cute dresses in the wild! -
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Power dressing just got colourful. Never underestimate the force of a magical dress! -
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Clothes should capture how we feel...
Life is a fairytale. So is the dress code.
A label for the wild child, the free spirit and the little people with loud voices.
These are the threads we live for.
What our children choose to dress themselves in each day is their costume, their disguise and their expression. This is the spirit of Pure Cute clothing.
Our wish is to create clothing that is a joy to wear and breathtaking to behold. We believe in creating pieces that outlive their first owner, to be loved and passed down through siblings and family.
Our signature style retains classic and natural lines, so each piece keeps it’s unique beauty as time passes.
The sustainability of children’s fashion is central to our design process. Each Pure Cute garment is created by hand from exquisite quality fabrics.
Pure Cute is a purely Australian brand: designed and produced entirely in our Brisbane studio. All of our fabrics are sourced through local suppliers and we maintain a presence at Queensland’s premier markets and pop up events.
We emphasise comfort and elegance in our work, and embrace natural fibres in the fabrics we select for our clothing. Our pieces are carefully designed to accommodate children’s growing bodies & active lifestyles.
It’s the joy and freedom of childhood that Pure Cute clothing evokes – clothing that inspires our children to play, to dream and to be wild.
Life is a fairytale. So is the dress code.
Jem, Livie , Goldie & Jules
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Shop members
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Jemima
Owner, Designer, Creator
It’s my wish to create clothing that inspires our children to play, to dream & to be wild. I lovingly hand craft each garment I design. Beautiful little Olivia is my daughter, muse & assistant. She brings joy , wonder & disarray to our home studio.
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Olivia
Muse, Garment Tester
Fussy, idealistic & always dreaming... Nothing I make ever survives the rounds of the design process if Olivia doesn’t adore it. And I know the garments lucky enough to last through her reckless adventures are as childproof as mere threads can bear.
Shop policies
So is the dress code.
A label for the wild child, the free spirit & the little girl with a loud voice.
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Accepted payment methods
Returns & exchanges
Cancellations
Cancellations: not accepted
Please contact the seller if you have any problems with your order.