refuse to be usual

10762 Sales


refuse to be usual

10762 Sales On Etsy since 2011

4.5 out of 5 stars

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welcome to RTBU! our mission is to make you look and feel like a super star!

Last updated on Jan 24, 2016

welcome to RTBU! our mission is to make you look and feel like a super star!

nicky hwang

Contact shop owner

nicky hwang

Gothic Boutique Winkle Jewel Pin Brooch
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our mission is to make you look and feel like a super star!

Refuse to be Usual was founded in 2004 originally as an online store of Japanese style gothic punk rock clothing with branch categories of sweet lolita, visual Kei, cosplay, and hysteric Kawaii Fashion wear.

i loved and devoted myself working with the themes for years. but a voice came from my heart told me somthing is still missing, our very own Refuse to be Usual design! therefore, RTBU team was born. we started as a team of three dedicated to bring designs that would make people the star to life.

RTBU design tend to be fabric-driven so you will to see unique fabric and special materials used on our pieces. we also love to explore with different fabrication & techniques, such as crochet knitting, dip dye, spray paint, fabric wash, etc. we want versatility and our theatrical DNA co-exist in our design because we think it is very important that every RTBU piece you receive can work with your own waredrobe in harmany. our design is more like an adventure of what's happening around us and what's available to us. so we never know what we will be designing next.

customer happiness is our top priority, i answer all emails and read all comments and suggestions buyers left to keep ourselves improved at all time.

we appreciate treasure every transactions we get. we are thankful for the opportunity to serve customers' worldwide through Etsy. because of your support, we can still be here.

Around the web
Shop members
  • nicky hwang

    Owner, Designer, Model

    founder, designer, model, curator of the brand Refuse to be Usual (aka RTBU). born in Taiwan, lived in California the for 10 years. anything odd, ironic, or unusual is my source of inspiration.

  • Hung

    Co-founder, Shipper, Photographer

    co-founder of Refuse to be Usual, who is in charge of shipping, stock managing, and adminstration. she is also a award-winning national athlete of fencing!

  • ben

    Co-founder, Tailor

    co-founder of Refuse to be Usual. 17 years of experience in clothe making, specializes in professional sewing techniques, pattern making, and fabric sourcing.

  • Coi


    our lovely model for loita and kawaii line. she's got the magic of making our designs come alive!

Shop policies

Last updated on October 8, 2015
your happiness is very important to me. if you have any concerns, please feel free to email me. i am very easy to work with.

Accepted payment methods

paypal (most prefered) and credit card payments are accepted.
+ orders will be shipped by international regular airmail with registration (signature required). regular airmail usually takes about 10 business days (time varies for different countries).

+ EMS upgrade is also available upon request at additional cost (please convo me with item link for a quote). EMS delivery time is about 5 business days (time varies for different countries). tracking included.

+ regular airmail may not be online trackable. if you prefer online trackable delivery, please consider EMS upgrade.

+ delivery time may take longer due to custom inspection, holidays, airline/post strikes, weather problems, etc..

+ please note that we are not responsible for custom tax.
Refunds and Exchanges
return/exchange is accept if item is in brand new resellable condition within 7 days. please note that made-to-order items are not applicable for this policy. buyer pays return postage. postage is non-refundable. please make sure you can accept this condition before purchase.
Additional policies and FAQs
wholesale is available. for any question, please feel free to contact me.