Caitlin Winberry on Feb 22, 2016
beautiful card, nicely made! love it!
An artist starts a greeting card company!
My business story
My business development story was a natural progression from my career working as a professional artist and graphic designer since 2002. Over the years I have designed album covers, book layouts, custom logos, brand identity packages, custom portraits, jewelry, art prints and more. In 2007 I decided to expand my design business to include greeting cards. It was my first foray into manufacturing a product. I designed my first 15 cards, and soon after I attended my first trade show and, got my first orders. Over the last six years Paper Loop has been growing steadily and the collection now has over 200 styles and thousands of cards have been sold all over the country.
How I started as a maker
I’ve really always wanted to be a maker of art products. Creating art for clients has always been a satisfying part of my career, but creating my own products, manufacturing them and then bringing the products to the marketplace is something I’d wanted to do for a long time.
How my products are made
All of my greeting cards are designed and hand drawn my me. I use a number of techniques to create my art, including: line-based illustrations using watercolors, pen & ink drawings, recycled paper textures and hand lettering. I then scan the art into the computer and utilize tools like Photoshop and Illustrator to fine tune the graphics to finished art.
Around the web
Owner, Maker, Designer, Curator, Artist & Designer
Sara Franklin is a painter, illustrator and surface pattern designer living in Los Angeles. She considers herself a mixed media artist, inspired by travel, urban landscapes, flower motifs and winged creatures.
Rob Franklin is the store helper behind Paper Loop. He has a passion for customer service and helping customers find great cards!
Rochester, NY, United States
CatPrint is a US-based boutique printing company. Founded in 2004, CatPrint has expanded into a cutting-edge company, employing a team of workers with expertise in the fields of graphic design, production and customer service.
Accepted payment methods
- Accepts Etsy gift cards
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