Half of profit donated to Birmingham Childrens Hospital

Birmingham, United Kingdom

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Ruth Hoq

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Ruth Hoq


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About SelfRaisingFlower

Sales 62
On Etsy since 2011

My angel is my inspiration

I first turned my hand to jewellery making to raise money for charity. In 2010 we suffered the devastating loss of our 5 week old son due to a complex heart condition. I felt compelled to raise money in his memory to help the amazing Birmingham Childrens Hospital where he had received such outstanding care.

I bought a bit of polymer clay, had a little play about with it and before I knew it I was addicted. The process of conditioning the clay with your hands is very cathartic and setting your creative mind free can transport you to a place where your heart feels light and your body invigorated. Working with the clay became my therapy during some very dark and difficult times.

The way I work keeps my designs fresh and unique, I love to sketch ideas and designs whilst curled up on the sofa but ultimately once I’m at the workbench, I let my hands do the thinking. I love that I don’t always know for sure what beauty I’m going to create. The joy of ‘cane work’, where the design is built inside a block using different colours of clay (much like a stick of rock) means that the true splendour of what you have created is not revealed until you take a deep breath and slice open your design.

At first I just sold my jewellery to family and friends, giving all my takings to the charity filled me with pride. But as time went on, and customers returned, my confidence grew I took the brave step of selling to the public at my first ever ‘Handmade Market’ stall. My jewellery went down a storm; my enthusiasm went through the roof and so it was time to consider the future and that’s when I opened my Etsy shop.

The name Self Raising Flower is derived from the process of baking the clay in my home oven to cure it. It comes out with a beautifully subtle matte finish but with the vibrant colours and intricate designs still intact. And of course the name also reflects the origins of my business, a means of raising money for charity.

Whenever I sit down to set my creative hands to work on the clay I feel it brings me close to my son, he has left me with a passion that brings light into my life, he has nurtured a talent in me I didn’t know existed. My jewellery making has become a hugely significant part of our existence as a family. I have raised over £1500 for the Childrens Hospital through jewellery sales alone and have pledged a lifelong commitment to giving 50% of my profit to the charity no matter how my business may grow.

More recently, since the birth of our daughter, I have turned some of my creative time towards illustration. Easier to fit in around chasing a toddler I find it equally relaxing and rewarding as my jewellery making and am excited to have my first portfolio of illustrations printed professionally as quality greetings cards. I hope to continue to develop my illustrative skills and perhaps branch out into other art forms alongside the jewelllery and cards.

Shop members

  • Ruth Hoq

    Owner, Maker, Designer, Curator

    Creativity is a way of's not my whole life, it doesn't earn me a living but it drives me forwards and I wouldn't be without it.

  • Amiril

    Every Supportive Role You Can Think Of

    Married to designer-maker Ruth, Amiril acts as her sounding board, ideas man, strategic manager and accountant. He is also her biggest fan and toughest critic. Without Amiril's input and encouragement Self Raising Flower would not be where it is today.

Shop policies

Last updated on August 30, 2012
Thanks for visiting Self Raising Flower. It’s really important to me that you love wearing your new jewellery as much as I loved making it, so please take a few moments to read through my shop policies where I explain a few key points about my products.

Accepted payment methods

Returns and exchanges
Unfortunately I’m unable to offer refunds or exchanges for hygiene reasons.
In the unlikely event that your item requires repair, I am happy to oblige free of charge if a repair is possible. The customer is responsible for paying the postage of the return.
If you require a repair, please contact me by email at selfraisingflower [!at] to discuss arrangements.
I only accept payments through PayPal. If you don’t currently have a PayPal account it is really simple to set up and is a very popular and secure way of shopping online. Your jewellery will be shipped once your payment has been received.
Your new jewellery will arrive gift wrapped in tissue paper, without price tags, ready for you should you wish to use it as a gift. With in the gift wrap each item is also securely wrapped in bubble wrap to protect it from damage during transit.

I ship using standard 1st Class Royal Mail post in UK and Standard Airmail outside the UK. I will endeavour to ship within 4 days of receiving your payment, so you should receive your items within a 7-10 days of making your purchase if posting within UK, please allow longer for international shipping. The customer is responsible for any additional Customs charges. My shop will always be headed with a ‘Holiday Notice’ if I am not available to post items within my usual timeframe.
Additional policies and FAQs
All the items on sale at Self Raising Flower are handmade from start to finish and therefore there will always be minor irregularities in design and shape. This is what I find so endearing about handcrafted jewellery. I deliberately only mix small volumes of my colours so that all my jewellery is limited edition or one of a kind. The photos are a best representation of the item you will receive but please be aware that colours and minor blemishes may appear altered on your computer screen.