shapedad

It's 2010, a turning point in my life after 20yrs in IT...

"Then the iPad came along, and my kids love drawing, but we found the styli available not, shall we say, elegant enough. They were mostly made of rubber or foam.

"So we started making our own, and at the same time I discovered Etsy." This American web venture that sells a very wide range of well-made products created by amateur, semi-professional and professional craftspeople.

"It was easy to set up a shop in Etsy, a nice low-profile platform, and I put some things in there and they just took off."

All the manufacturing is done at home. The kids (now fourteen and seventeen) suggest things and test, Ivo's wife machines the little sleeves of conductive material, and Ivo designs and develops the hard materials.

Soon after launching the shop, people with special needs were taking them apart and attaching them to their headsets, mouse-sticks and other pointing devices and using them with standard iPads.

An now we enable people with various mobility/disability issues on a daily basis to use tablets and smartphones the same as anyone else!