Danielle Cerulli on Mar 28, 2015
Perfect size and such a cute pattern.
Sheila Forever Launches Ethical and Sustainable Fashions
Many of you may know me from my Shecological shop. After making and selling bags for several years, I took a break to move to Australia and do a two year textile design course. During that time I also played around with my long time interest in undergarments. I know that might sound funny, but, as with my bags, I was driven by a quest for three things: style, function, and sustainability. I want to make and sell things that have all these qualities, and I believe I have.
With Sheila Forever you will find items that make you feel good inside and out. The styles are sexy and affirming, natural and luxurious.
My current range is called "Roots" and draws on both our connection to the natural world, and the history of classic designs.
In Australia, a "Sheila" is a slang word for a girl, and many people asked me if it was a bother for me being named Sheila. But I have taken the opposite stance and claim it with pride. The name of my company is an anthem honoring women, the future of our planet, and the idea of making things that will last.
Thanks to all my customers in the past and to everyone who is newly visiting. I hope you will enjoy following along with me on this adventure.
Owner, Designer, Creator
That's me on the right! You can see I come from a strong female clan surrounded by colorful fabrics and colorful, creative personalities. This is where my love of fashion and fabrics began.
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Thanks for looking!