ShopShoal

Nature-inspired Illustrations

San Francisco, California | 10067 Sales

ShopShoal

Nature-inspired Illustrations

San Francisco, California 10067 Sales On Etsy since 2015

5 out of 5 stars (3343)

Announcement   Happy 2019! Oh Plesiosaur has rebranded! We've joined forces with Natelle Draws Stuff to bring you SHOAL. Shop our entire line of products at: shopshoal.com

IMPORTANT: All future product releases and sales will be held at our official website shopshoal.com. This Etsy shop will contain our digital cross-stitch patterns! We will be adding new ones regularly. :)

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Follow us on Instagram: instagram.com/shopshoal
Twitter: twitter.com/shopshoal
Facebook: facebook.com/shopshoal
Pinterest: pinterest.com/shopshoal

Announcement

Last updated on Jan 13, 2019

Happy 2019! Oh Plesiosaur has rebranded! We've joined forces with Natelle Draws Stuff to bring you SHOAL. Shop our entire line of products at: shopshoal.com

IMPORTANT: All future product releases and sales will be held at our official website shopshoal.com. This Etsy shop will contain our digital cross-stitch patterns! We will be adding new ones regularly. :)

--

Follow us on Instagram: instagram.com/shopshoal
Twitter: twitter.com/shopshoal
Facebook: facebook.com/shopshoal
Pinterest: pinterest.com/shopshoal

Serena E

Contact shop owner

Serena E

Updates

I still can't believe how fast octopus pins sold out! They're up for preorder now, due to arrive in Jan.
In the meantime, I've got a few octopus necklaces left. They're not part of the next restock, so once they're gone they won't be back for a while!
Wait, what's this?? A brand new pin collab with Natelle Draws Stuff?
Preorders are open now! 20% of the profits will be donated to Lambda Legal in support of LGBTQ+ rights.
Psst! That adorable sweater kitty comes in two colors!
Now available: mini cuttlefish cross stitch kit!
I've been working hard on this kit, and it's finally done! It makes a 3-inch finished design and comes with everything you need, including a wooden hoop and your choice of blue or white background fabric.
View all 4 updates

About

Our Story

Shoal began as two separate illustration studios in 2015, Oh Plesiosaur (run by Serena) and Natelle Draws Stuff (run by Natelle). After many years in business and countless collaborations with each other, we decided to join forces, channeling our mutual love of nature and art into a single studio.

We strive to capture beauty, playfulness, and wit in our products, which have been featured in magazines and books, purchased by our wonderful customers, and stocked in shops around the world.

We’re a tiny operation with big dreams. We design new items together, then inspect, package, and ship them from our sunny California studio, using sustainable materials whenever possible. We also run fundraising efforts throughout the year, contributing to a wide variety of environmental and human rights organizations.

Shoal is supervised by Loki (pictured above), Frida, and Patch, whose rigorous work ethic and meticulous attention to detail inspire us all.

Shop members

  • Serena

    Owner, Illustrator

    Hey, I'm Serena! I'm a UX designer, succulent aficionado, and dinosaur enthusiast. In addition to designing products, I pack and ship orders, answer customer emails, goof off on Instagram… and do all the boring paperwork.

  • Natelle

    Manager, Illustrator

    Hi, I'm Natelle! I am an illustrator living in London, where I make art & help run Shoal. I design products, manage our social media, and supervise wholesale! I hope that my illustrations will bring smiles to people's faces for many years to come.

Shop policies

More information

Last updated on Jan 1, 2019
Frequently asked questions
Wholesale availability

Can’t get enough of our delightful items? Good news: You can! We are thrilled to accept wholesale orders, especially from you. Get started at shopshoal.com/pages/wholesale.