Ingredients for the DIY beauty lover.

Santa Monica, California



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Sales 9
On Etsy since 2021

Create Your Own Beauty Standard - ingredients for the DIY beauty lover.

Simply Ingredients empowers the DIY beauty lover to discover the most unique ingredients, explore a hands-on approach to creating the best goodness, and leave behind a slightly smaller footprint while they do it.

We scour the globe to find unique, effective and eco-conscious ingredients and share them along with their stories.

Our thoughtfully sourced collection of ingredients and educational materials make personalized, at home beauty accessible to the everyday beauty creator.

Simply Ingredients is the passion project of award-winning beauty chemist and science communicator, Valerie George. Valerie’s obsession with sourcing and curating ingredients for globally recognized beauty brands began in 2010. An industry expert in cosmetic formulation, she’s fascinated by the raw ingredients themselves – where they come from, the stories behind them and their natural benefits.

Today, she aims to empower your inner alchemist by sharing some of the most unique, highest quality, untapped ingredients in the world - all while demystifying the formulation process through educational content, accessible to everyone.

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  • Valerie


    Valerie is a renowned cosmetic chemist and co-host of The Beauty Brains podcast. She started Simply Ingredients to share her passion for sourcing and evaluating ingredients from her experience formulating products for beauty brands of all sizes.

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