Handcrafted Charm and Whimsy for Everyday Romance at SimplyWillow
At SimplyWillow, I believe the smallest details can bring a little beauty, romance, and personality to everyday life.
From my studio in Portage, Michigan, I handcraft bag charms, purse clips, keychains, shoe charms, planner clips, and bookmarks inspired by coquette, cottagecore, boho, and vintage style. My designs often feature pearls, cameos, crystals, florals, bows, butterflies, bees, cherries, daisies, and other whimsical details that feel both nostalgic and joyful.
Each piece is thoughtfully designed to feel personal, meaningful, and gift-ready. Many accessories can be customized, making them lovely choices for birthdays, graduations, Mother’s Day, holidays, teacher gifts, book lovers, or simply adding something special to your own bag, keys, planner, or favorite book.
I started SimplyWillow as a way to support my family while sharing my lifelong love of creating beautiful things. What began with individual handmade accessories has grown into a shop filled with romantic little treasures and thoughtfully coordinated collections designed to make gifting—and everyday life—feel more special.
Thank you for choosing handmade, supporting my small business, and becoming part of the SimplyWillow story. ✨