Designer-made goods for home, body, and mind.

South Burlington, Vermont
| 942 Sales | 5 out of 5 stars 5 out of 5 stars

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Announcement    The big art of shopping small since 2009.


Last updated on Dec 3, 2020

The big art of shopping small since 2009.


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Liza Cowan

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Liza Cowan


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About SmallEquals

Sales 942
On Etsy since 2016

Small Equals, Liza Cowan Design. The big art of shopping small, since 2009

I started designing pinback buttons and greeting cards back in the 1970's. My company was called White Mare, Inc. and was quite successful. I ended the business when I decided to go back to college and graduate school, to raise my daughters, and to focus on painting and photography.

In 2005, in Burlington, Vermont, I opened and ran an art gallery, Pine Street Art Works, featuring work by mid-career artists from around the US. In 2010, I opened Small Equals, which was a 90 sq. foot shop inside a collective studio/exhibition space. I focussed on selling very small, very cool products including custom-made wooden keepsake boxes.

Both shops are now closed, and I work exclusively from home.

In the Fall of 2015, some of my old work found surprising fame when a photo I took in 1974 became the inspiration for the remake of the t-shirt "the future is female" by The photo, the shirt, and slogan became so wildly influential that they were written about in The New York Times, The Washington Post, and many US and European fashion magazines and blogs. From there, the slogan went viral. I have a few of the original 1974 buttons I made with the slogan, as well as some magnets with the same design.

My painting, designs and photographs have been shown in galleries around the US, and featured in articles in The New York Times, i-D, Marie Claire, and more.

Some of my design work was featured at The Museum Of The City Of NY in a 2016-2017 exhibition - and book - called Gay Gotham. The silkscreen poster, DYKE IS OUT, featured in that exhibition, is for sale here.

One of my photographs is featured in the exhibition catalog for the show, "Is Fashion Modern?" at The Museum Of Modern Art in New York City.

My mugs and pillow cases are made for me by
My framed prints are made for me by
Some of my buttons are made for me by, others I made in my studio.
Postcards and small prints are made by Moo, and by Clubflyers.

Production partners

  • Art Of Where

    Montreal, QC

    Art of Where is your print-on-demand production house combining amazing quality products, local production, and versatile fulfillment services designed with artists in mind.

  • Canetti Design Group

    NY, United States

    Family run business, manufacturing pure acrylic magnet frames since 1984. Based in the US. First maker of acrylic magnet frames. I offer Canetti frames to display my artwork. I do not sell the frames separately.

  • a commercial US based print shop

    AZ, United States

    they print postcards,.

  • Framebridge, the best online framing company in the US.

    Lanham, Md.

    Framebridge makes beautiful prints and frames. I've used them many times and am always truly excited to see what a wonderful finished piece they have made.

  • Moo

    Lincoln Park, RI

    Printing business cards, stickers, labels.

  • Printed Mint

    AZ, United States

    Wholesale printing and dropshipping.

  • purebutton

    OH, United States

    I design and they print from their facility in Ohio. Wonderful company to work with.

  • a commercial US based print shop

    Redwood City, CA

    Commercial printer of print media.

  • Shutterfly

    Redwood City, CA

    Commercial printer brings my work to life.

Shop policies

Last updated on Oct 1, 2017


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