Clothing and Gifts for Cool Kids, Handmade in the UK.

Chester, United Kingdom | 1289 Sales


Clothing and Gifts for Cool Kids, Handmade in the UK.

Chester, United Kingdom 1289 Sales On Etsy since 2013

5 out of 5 stars (203)

Announcement   Welcome to Smallternative; the home of unique made-to-order clothing and gifts for babies, toddlers and kids. Each item is designed and printed in the UK using high quality fabrics and long-lasting printing processes.

Join us for offers, inspiration and previews:

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Last updated on Apr 8, 2019

Welcome to Smallternative; the home of unique made-to-order clothing and gifts for babies, toddlers and kids. Each item is designed and printed in the UK using high quality fabrics and long-lasting printing processes.

Join us for offers, inspiration and previews:

Pinterest –
Instagram -

Gem B

Contact shop owner

Gem B

View all 107 items


Average item review
5 out of 5 stars
See reviews that mention:
quality 25 shipping 32 customer service 15
View all 203 reviews


SALE NOW ON! Don't miss out on this week's sale across all clothing and bags at Smallternative.
September is *nearly* October which means it's basically Halloween already... click on the shop favourite button and get notified when our cute and spooky new designs land!
Our Handle With Care baby vest is definitely one of our summer favourites!
View all 10 updates


About Smallternative:

Smallternative is an independent clothing brand for babies, toddlers and kids based in Cheshire, UK. Run from a small home studio, all items are designed, printed and packaged by hand by owner Gem.

Why choose a Smallternative product?

Our aim is to help you to celebrate the fun and freedom of childhood by providing unique items to gift to the smallest members of your circle. Our printing process has been chosen to ensure that all of our products are as durable and long-lasting as possible. Many of our designs can also be personalised to ensure that your purchase is as individual as your little one.

Shop members

  • Gem B

    Owner, Designer, Maker

    Hi, I'm Gem; I own and run Smallternative. I'm also a parent to one very lovely little boy in Cheshire, UK. I hope you'll enjoy our designs as much as I've enjoyed creating them.

Shop policies

Last updated on July 6, 2018

Accepted payment methods

Accepts Etsy Gift Cards and Etsy Credits
Returns and exchanges
I gladly accept returns and exchanges
Contact me within: 14 days of delivery
Ship items back within: 30 days of delivery
I don't accept cancellations
But please contact me if you have any problems with your order.
The following items can't be returned or exchanged
Because of the nature of these items, unless they arrive damaged or defective, I can't accept returns for:
  • Custom or personalized orders
  • Digital downloads
Returns and exchange details
Items featuring personalised or custom designs cannot be returned unless faulty; we therefore ask that you take a moment to ensure that all details you provide are correct before placing your order.

We are always happy to offer returns or replacements on unworn non-personalised clothing items should you find that you need an alternative size; please contact us within 14 days of receiving your item to arrange this. An additional postage charge may be required in cases of replacement.

If you have any questions or queries regarding your purchase (or if for any reason you are not 100% happy with your order) then please do contact us via Etsy convo; we will always strive to resolve any issues as quickly as possible!
Please note that from July 1st 2018 Etsy will add sales tax to all orders received by Smallternative from AUSTRALIA. This will amount to an additional cost of 10% of your total order; please understand that this tax has been imposed by the government and we do not receive any of these additional funds (Etsy will collect them and pay them to the relevant authority). We apologise for any confusion this may cause.

We aim to dispatch each clothing order within 3 business days and hoop orders within 5 working days; UK orders will take approximately 3 working days from dispatch to arrive and International orders 10 working days from dispatch. Please do contact us if you require an item more urgently and we will do our best to accommodate your deadline!

Please ensure that you have entered the correct delivery details at the checkout as we cannot amend the address once shipped and we cannot offer refunds or replacements in the event of incorrect details being entered.

Please be aware that occasionally there may be delays with the postal service which are out of our control and therefore we cannot guarantee delivery dates. Our standard shipping charges do not include a tracking service; please contact us prior to ordering for tracking options if you require them. All customs and import charges are the responsibility of the customer.
Additional policies and FAQs
We are always happy to discuss custom designs whether you are looking for a one-off print, a personalisation or a particular colour scheme.

Please note that colours may differ slightly from those shown on the website depending on your screen settings and software.

The print area of your clothing item may differ slightly to those on the images depending on the garment size chosen.

All images, original designs and text featured here remain the property of Smallternative and should not be copied or redistributed for commercial or personal use without prior permission from the company.
This Privacy Policy describes how and when Smallternative collect, use, and share information when you purchase an item from us, contact us, or otherwise use our services through or its related sites and services.
This Privacy Policy does not apply to the practices of third parties that I do not own or control, including Etsy or any third party services you access through Etsy. You can reference the Etsy Privacy Policy to learn more about its privacy practices.

Information I Collect
To fulfil your order, you must provide us with certain information (which you authorised Etsy to provide to us), such as your name, email address, postal address, payment information, and the details of the product that you’re ordering. You may also choose to provide us with additional personal information if you contact us directly. All payments made to Smallternative on Etsy are processed by Etsy themselves and therefore we do not have access to - or storage of – any of your credit/debit card details. For more information about how Etsy store these details please refer to the Etsy Privacy Policy.

Why We Need Your Information and How We Use It
We rely on a number of legal bases to collect, use, and share your information, including:
as needed to provide my services, such as when I use your information to fulfil your order, to settle disputes, or to provide customer support;
when you have provided your affirmative consent, which you may revoke at any time, such as by signing up for my mailing list;
if necessary to comply with a legal obligation or court order or in connection with a legal claim, such as retaining information about your purchases if required by tax law; and
as necessary for the purpose of my legitimate interests, if those legitimate interests are not overridden by your rights or interests, such as 1) providing and improving my services. I use your information to provide the services you requested and in my legitimate interest to improve my services; and 2) Compliance with the Etsy Seller Policy and Terms of Use. I use your information as necessary to comply with my obligations under the Etsy Seller Policy and Terms of Use.

Information Sharing and Disclosure
Information about my customers is important to my business. I share your personal information for very limited reasons and in limited circumstances, as follows:
- Etsy. I share information with Etsy as necessary to provide you my services and comply with my obligations under both the Etsy Seller Policy and Etsy Terms of Use.
- Service providers. I engage certain trusted third parties to perform functions and provide services to my shop, such as delivery companies. I will share your personal information with these third parties, but only to the extent necessary to perform these services.
- Business transfers. If I sell or merge my business, I may disclose your information as part of that transaction, only to the extent permitted by law.
- Compliance with laws. I may collect, use, retain, and share your information if I have a good faith belief that it is reasonably necessary to: (a) respond to legal process or to government requests; (b) enforce my agreements, terms and policies; (c) prevent, investigate, and address fraud and other illegal activity, security, or technical issues; or (d) protect the rights, property, and safety of my customers, or others.

Data Retention
I retain your personal information only for as long as necessary to provide you with my services and as described in my Privacy Policy. However, I may also be required to retain this information to comply with my legal and regulatory obligations, to resolve disputes, and to enforce my agreements. Once your order has been shipped your personal details will be held on our password protected Etsy account and may be used for tax assessment purposes for up to 6 years. Your postal address may also be printed on your postal receipt which we keep securely for 6 years in order to comply with our tax self-assessment process. After this time your receipt will be disposed of appropriately as confidential waste.

Your Rights
If you reside in certain territories, including the EU, you have a number of rights in relation to your personal information. While some of these rights apply generally, certain rights apply only in certain limited cases. I describe these rights below:
- Access. You may have the right to access and receive a copy of the personal information I hold about you by contacting me using the contact information below.
- Change, restrict, delete. You may also have rights to change, restrict my use of, or delete your personal information. Absent exceptional circumstances (like where I am required to store data for legal reasons) I will generally delete your personal information upon request.
- Object. You can object to (i) my processing of some of your information based on my legitimate interests and (ii) receiving marketing messages from me after providing your express consent to receive them. In such cases, I will delete your personal information unless I have compelling and legitimate grounds to continue using that information or if it is needed for legal reasons.
- Complain. If you reside in the EU and wish to raise a concern about my use of your information (and without prejudice to any other rights you may have), you have the right to do so with your local data protection authority.

How to Contact Us
For purposes of EU data protection law, I, Gemma Bird, am the data controller of your personal information. If you have any questions or concerns, you may contact me at smallternative [!at]
Alternately, you may mail me at:
Gemma Bird, 60 Jackswood Avenue, Ellesmere Port, Cheshire, CH65 3BT

More information

Last updated on Feb 2, 2018
Frequently asked questions
Sizing details

A guide to our sizes and their dimensions can be found in the image roll for each individual item. Custom sizes may be available upon request.

Care instructions

All of our items can be machine washed on a warm or cool setting. We advise that you do not tumble dry or bleach our products and do not iron / press directly over the printed design.

Gift wrapping and packaging

All of our items come carefully packaged and branded. Please do let us know if you require a note to the recipient to be included in the packaging.

Wholesale availability

We are always happy to discuss wholesale orders; please get in touch for more information.