Sarah Omura's unique line of interactive, portable toys came as a solution to her own dilemma: how to keep her toddler's toys contained while they were running errands. Frustrated by finding a stray car at the bottom of the diaper bag one too many times, she knew there had to be a better way.

Over time, Sarah developed not only a practical solution, but a beautiful one. She called on her background as a textile designer to create engaging graphic designs, which have a beautiful aesthetic but also leave plenty of room for toddlers’ imaginations to roam.

SO Handmade toys are just that: hand sewn using completely exclusive prints, each designed specially for the toy.

The concept is simple: give kids real toys they can play with anywhere, and make them easy to transport and keep together.

That simplicity is a beautiful alternative to the ever-present screens that surround us all started at ever-younger ages.

Having SO Handmade toys as an alternative gives kids a way to use their imaginations to fill in colors and sounds on a simple backdrop of a roadmap.
Creating sustainable toys is another goal at SO Handmade. There are no excessive dyes or one-time-use plastics here. Instead production is optimized to reduce waste, and even fabric scraps are recycled into dog beds!

Not only are all SO Handmade products made in the U.S., Sarah still sews every piece herself. It's not only a business, but a creative outlet. A way of staying in touch with her art, and taking time for things she loves and is good at.

One of her favorite aspects of running the company is interacting with moms and grandmas in person at craft fairs. Hearing how real kids love playing with the toys makes every late night work session worth it.