Botanically Based Beauty

New Braunfels, Texas On Etsy since 2015

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Botanically Based Beauty

New Braunfels, Texas | 846 Sales

TheGranolaGoat is taking a short break


Note from shop owner The Granola Goat is now Wie Magie!

Note from shop owner

Last updated on Feb 27, 2020

The Granola Goat is now Wie Magie!

Liz Cardwell

Contact shop owner

Liz Cardwell


Average item review
5 out of 5 stars
See reviews that mention:
quality 3 shipping 16 customer service 10

About TheGranolaGoat

Sales 846
On Etsy since 2015

Always Granola

"Being a life long granola girl, starting my own skin care line with natural and nourishing ingredients was in the stars. All the lovely smells in my products come from plants and essential oils only. It's important to me to have a short list of ingredients to get the maximum benefit from few rather than the minimum benefit from many. Being able to pronounce and recognize all the ingredients listed on a bottle makes me feel good, and it's what you'll find on everything I make."

Shop members

  • Liz Cardwell

    Owner, Creator

    I'm Liz. I am a hippie, a daydreamer, a vegan, and a girl on mission to be one of those people who lives in a tiny house, or maybe a yurt, or farmhouse, or in a sustainable living community, or a camper van. I'm not indecisive, I'm dynamic.

Shop policies

More information

Last updated on Aug 2, 2017
Frequently asked questions
Are all of your products vegan and cruelty free? How do you know your suppliers aren’t testing on animals?

YES! All my products are certified vegan AND cruelty free by PETA. The Granola Goat is also certified cruelty free by the Leaping Bunny program. I care about this deeply and if I cannot verify my suppliers are cruelty free via their own literature, I contact them to make sure.

Where do you get your ingredients?

I source from major companies as well as small and indie businesses when possible. I love to buy directly from the farm, producer, or maker but if I must purchase through a distributor, I choose companies who have a reputation to protect. All the essential oils I use are grown without pesticides, synthetic chemicals, herbicides, gmo's, harmful chemicals or fertilizers. I will never purchase cheap products from suspect suppliers, no matter what their claims are. Saving a dime is not worth putting old or adulterated ingredients in my bottle and on your skin. I want you to be healthier, and safer when it comes to your beauty choices.

Are your products recommended for sensitive skin?

Oh yes. You might find that the culprit behind the burning and itching your face feels when using certain products is the preservative. Products containing water must be preserved to inhibit bacterial growth. If you have sensitive skin, you might just need to avoid preservatives.

Your ingredients lists are pretty short. Why don’t you put more stuff in your stuff?

Keeping it simple is kind of my thing. I believe in getting the full benefit from few as opposed to minimal benefit from many. If you want to go crazy and get lots of ingredients at once, mix some of my products. It’s not unheard of for me to sport a face mask that was mixed with the last little bit of three different jars. My serums play well together if you want to mix them (Brighter Days and Keep Calm are glorious together!), and we even love to combine a little makeup removing oil with serum for a nice oil cleanse.

Are all the ingredients listed in the product descriptions?

Absolutely! There are no hidden ingredients, no undisclosed use of solvents like hexane (because I don't use solvent extracted oils at all), no preservatives, and nothing disguised.