Award winning 100% natural, organic skin care, UK

Ludlow, United Kingdom

Buyers are raving!

This shop got multiple 5-star reviews in the past 7 days.



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Suzanne Carnall

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Suzanne Carnall


Average item review
5 out of 5 stars
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Quality 12 Shipping 92 Customer service 41


Our award winning Fit Pit natural deodorant is hand piped into its jars by the lovely Liz. green_heart
Fit Pit natural deodorant & Green Cream moisturiser gift sets for ladies, men’s & teens, £11 - £22.
#FitPit #greencream
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About TheGreenWomanUK

Sales 6,356
On Etsy since 2015

The Green Woman based in Shropshire, England makes homemade 100% organic, ethical products


The Green Woman is a family business with Makeries in Ludlow and Bristol.

Our focus is on developing products that really work and that people love. We don’t use bulking agents or any unnecessary ingredients and our products are pure and organic, so a little goes a long way. Meaning we can use less packaging too. We never use plastic and our packaging will always be reusable, then recyclable or compostable.

Our products are 100% organic and natural. They contain no Parabens, BPAs, Aluminium Salts or any other nasties of any kind. We are against animal testing and our products are suitable for vegans.


The Green Woman Limited was founded in 2013 in England by two sisters Eve Carnall and Suzanne Loudwill.

Eve: 'Every time we harm our environment we steal from our future. As we transition our culture to a future without fossil fuels, I am delighted to be able to make products that are needed, and that have a lower environmental impact. Change the business not the climate.’

Suzanne: ‘Since becoming Mum of two, I’ve come to be far more aware of what I’m putting on my body and that of my family. I’ve found it difficult to find synthetic free alternatives and even harder to find something which doesn’t come with environmental impact. We have started The Green Woman to make ethical skincare accessible and to show that it is possible to make a difference and still be a great Mum.’

Shop members

  • Suzanne Carnall

    Owner, Designer

    Suzanne worked in Design for many years, focusing on User Experience before taking a career break to have a family. Founding The Green Woman with her sister Eve, Suzanne runs the family business from our Makery in Ludlow.

  • Eve Carnall

    Owner, Creator

    Eve has a Chemistry Degree and a Masters in Environmental Decision making. She left a career in pollution control and now devotes all her time to The Green Woman and campaigning against climate change.

Shop policies

Last updated on June 9, 2021
The Green Woman promise

We promise that our products will always be 100% organic and that we will always put the health of our customers and of the planet before profits.

Accepted payment methods

Paypal Mastercard Visa American Express Discover Apple Pay Klarna Giftcard
Accepts Etsy Gift Cards and Etsy Credits
Returns and exchanges
I gladly accept returns and exchanges
Contact me within: 7 days of delivery
Ship items back within: 14 days of delivery
I don't accept cancellations
But please contact me if you have any problems with your order.
The following items can't be returned or exchanged
Because of the nature of these items, unless they arrive damaged or defective, I can't accept returns for:
  • Custom or personalized orders
  • Perishable products (like food or flowers)
  • Digital downloads
  • Intimate items (for health/hygiene reasons)
Returns and exchange details
You must inspect your purchased item(s) upon delivery. If you identify any damages or shortages, please inform us by email within 7 days of delivery, providing details.

We will, as appropriate, repair, or replace, or refund the purchased item(s) or part of them.

It is rare, but if you experience any redness or soreness from using Fit Pit this could indicate a sensitivity to Bicarbonate of Soda. This may mean the product is not suitable for you, please stop using the product and contact us for a refund.
We accept all major credit and debit cards through Etsy Direct Checkout.

All our prices are inclusive of VAT.
Delivery is by Royal Mail.

We deliver to any UK mainland or UK Channel Island address using Royal Mail.

Orders up to 2 kg in weight are classed as small parcels and incur a £3.20 (+VAT) delivery charge from Royal Mail.

Whilst we'll aim to dispatch your order within 2 working days, during busy periods it can take up to 5 working days. Delivery usually takes 2-3 days from dispatch. Please note that delivery can take longer during busy periods like Christmas and this is out of our control. We advise ordering early to avoid disappointment.

Fit Pit is designed to melt at body temperature. During hot weather postal vans can become very warm and orders shipped during this time may melt and spoil in transit. We will send out your order after the weather has cooled, usually within 7-10 working days.
Additional policies and FAQs
Q. Where can I buy your products?
A. Our range of Fit Pit Deodorants is now available to buy online via Etsy and at our main website We also have retail stockists throughout the UK and we attend fairs and markets throughout the year. Full details of all our stockists and fairs can be found on our main website.

Q. Do you only ship to the UK?
A. Yes, we hand-make our products in the UK and only ship locally to keep our carbon footprint as low as possible. Change the business, not the climate.

Q. What does 100% Organic mean?
A. It means that all the ingredients that can be organic are organic. Ingredients such as minerals, salts and clays are in their pure form just as nature intended them. It also means that none of the ingredients were sprayed with pesticides or any other chemicals.

Q. How do I make a complaint?
A. If there is something you are not entirely satisfied with, please contact us and we will try our best to make it right.

Q. What should I do if Fit Pit does not work for me straight away?
A. For some people when making a switch to a natural deodorant, they can experience a period of detoxing, where the glands under the armpits unblock and remove built up toxins. It can take a few days for your body to do this and then your Ph levels to return to normal. But if you find that Fit Pit is still not right for you, just drop us an email and we will sort you out with a full refund.

Q. Have you put your prices up?
A. The Green Woman has kept its prices the same since 2014, but registered for VAT on the 1st February 2019, so all our prices now include VAT, plus a small amount to reflect how our own costs have risen with inflation.

Q. Why has your postage price gone up?
A. Our postage costs reflect what Royal Mail charge, because they have raised their prices over the last couple of years we have had to raise our price too.

Q. How long is the shelf life for Fit Pit and how should it be stored?
A. Fit Pit should be stored in a cool dark place to keep it at its best. In periods of very hot weather Fit Pit can be placed in the fridge - allow to soften slightly at room temp before use. Fit Pit has a use-by of 12 months, and if you aren't planning to use it straight away, keep it in the fridge until you are.

Q. Can I return the glass jars so they can be reused?
A. Yes, we believe in doing good things and supporting those who do the same. We give 30p for every 100ml jar and 10p for every 25ml jar returned to us. We then recycle the jars by cleaning and sterilising them and refilling with more of our lovely products to go back on the shelves. There are two really easy ways to return your jars. You can return them to one of our stockists who are listed here: The store will give you money off the next product that you buy from The Green Woman, so anything from the Fit Pit or Green Cream ranges. Or you can return them directly to us by post and we can send you a money off coupon for use on our website If you want to send the jars to us then please send them back via Royal Mail Second Class small parcel (max height 15 cm, max weight 2 kg) to the address below, along with your name and email address, then we'll send you a coupon for the jars and, where applicable, the postage. Please note that postage costs (£3.20) are only refunded when the amount of jars returned has a value of £3.00 or more (e.g. 10 x 100 ml). We recommend saving up the jars and sending back larger quantities where possible, so that it is more cost effective for you. Please also make sure you wrap the jars really well to protect them on their journey! We recommend using old newspaper or magazines as wrapping materials.

The Green Woman
Unit 18, Rural Enterprise Centre
Eco Park Rd

Q. Who is The Green Woman?
A. The Green Woman Ltd is a company that was founded in England in 2013 by two sisters Eve Carnall and Suzanne Carnall.

Q. I left my Fit Pit somewhere warm and its melted is it still effective?
A. Yes its usually fine to keep using it, but it may not keep as long. Give it a good stir and use half as much as usual. Store somewhere cool in future.

Q. Is it normal to have some redness or soreness when using Fit Pit?
A. No it is not normal. It is rare, but if you experience any redness or soreness it could be because you are sensitive to Bicarbonate of Soda. In which case this product may not be suitable for you, please stop using it and contact us for a refund.

Q. Which Green Projects do you support?
A. Our co-founder Eve dedicates half her time to projects against Climate Change and Suzanne's 'spare time' focus is permaculture and sustainabilty, The Green Woman helps to support this vital work. A minimum of 10% of our profits will be donated to Projects against Climate Change. Find out more on our About Us page or visit our Blog at

Q. Can The Green Woman Support my Green Project?
A. We are always happy to hear about any Green Project, and will help where ever we can. Please contact us.

Animal Testing & Welfare Policy

Thank you for caring about animal welfare and for taking the time to read our policy on animal testing and welfare.

We are proud to say that The Green Woman does not test on animals and is against testing on animals. We have never asked, and will never ask, any company to perform an animal test on our behalf. We believe animals are precious in their own right and we do not have the right to impose suffering on them for our comfort or convenience. Our products and product ingredients are cruelty free. The products are tested thoroughly on willing and happy humans. The product ingredients are not tested on animals and do not involve animal exploitation, for example coconut oil made from coconuts harvested by monkeys. They also do not include animal products, bi-products or derivatives. Our products are suitable for vegans and always will be.

We are a family business without other shareholders, so we keep full ethical control of what we do and how we do it. We love what we do, thank you for your support.
Any information we collect from you, is in order to meet our obligations to you as a customer only. It will never ever be sold or passed to any third party for marketing purposes.

The Green Woman Limited ("We") are committed to protecting and respecting your privacy.

This policy (together with our terms of use any other documents referred to on it) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. We keep certain basic information when you visit our website and recognise the importance of keeping that information secure and letting you know what we will do with it.

For the purpose of the Data Protection Act 1998 (the Act), the data controller is The Green Woman Limited of Ludlow, Shropshire, SY8 3LJ, UK (registration number 08735844).

This policy only applies to our site. If you leave our site via a link or otherwise, you will be subject to the policy of that website provider. We have no control over that policy or the terms of the website and you should check their policy before continuing to access the site.

Information we may collect from you

We may collect and process the following data about you:

- Information that you provide by filling in forms on our site (our site). This includes information provided at the time of registering to use our site, subscribing to our service or requesting further services. We may also ask you for information when you report a problem with our site.

- If you contact us, we may keep a record of that correspondence.

- Details of your visits to our site including, but not limited to, traffic data, location data, weblogs, operating system, browser usage and other communication data, whether this is required for our own billing purposes or otherwise and the resources that you access.

Where we store your personal data

The data that we collect from you may be transferred to, and stored at, an Internet Storage facility at a destination outside the European Economic Area ("EEA"). It may also be processed by staff operating outside the EEA who work for one of our suppliers. Such staff maybe engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

All information you provide to us is stored on our secure servers. Any payment transactions will be encrypted. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Uses made of the information

We use information held about you in the following ways:

- To provide you with information, products or services that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes.

- To carry out our obligations arising from any contracts entered into between you and us.

- To allow you to participate in interactive features of our service, when you choose to do so.

- To notify you about changes to our service.

- We will not sell or share your personal data to any third parties for their own marketing purposes.

Disclosure of your information

We may disclose your personal information to third parties:

- If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

Your rights

You would need to actively opt in to our marketing, otherwise your details will not be passed to our mailing list. You can also exercise the right to be removed from marketing you may have signed up for at any time by contacting us at help [!at]

Our site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

Access to information

The Act gives you the right to access information held about you. Your right of access can be exercised in accordance with the Act. Any access request may be subject to a fee of £10 to meet our costs in providing you with details of the information we hold about you.

Changes to our privacy policy

Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. However, we advise that you check this page regularly to keep up to date with any necessary changes.


Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to info [!at]