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    Love Improchori

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    Love Improchori


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    quality 3 shipping 5

    About videoclothing

    Sales 105
    On Etsy since 2015

    VIDEO, analog nostalgia in the digital era.

    Angelo (Father) started making knits in 1984. Later in the same year he met Stella (Mother). They fell in love and got married in 1987 the same year they founded VIDEO in Athens, Greece.

    The name was inspired by the popular 90s media; the video home system (VHS). It also means "I See" in Latin, and this is what we do; we see the world and interpret our inspiration into clothes.

    In 1988 Love (Daughter) was born and then in 1992 Angelo (Son) joined her.

    After a successful ten years in fashion, Angelo and Stella closed VIDEO in order to focus on other business ventures.

    In 2007 Love (Daughter) moves to the UK to study Fashion Design. In 2013 Angelo (Son) moved as well to study Marketing.

    The family decided to revive VIDEO in early 2015 which brings us to today.

    All of our products are lovingly made in sunny Greece.

    Shop members

    • Love Improchori

      Owner, Designer, Creative Director

      Daughter // Love Designs the collections and oversees the look and feel of the brand.

    • Stella

      Owner, Production Manager, Shipper

      Mother // Stella Founder of VIDEO, oversees production and makes everything happen.

    • Angelo

      Owner, Marketer

      Son // Angelo Studies Marketing, he makes sure VIDEO is sailing to the right direction.

    • Angelo

      Founder, Owner, Shipper

      Father // Angelo He founded VIDEO in 1987. He is the mastermind.

    Shop policies