Announcement   Chic. Designer. Affordable. A fabulous new shop of vintage home decor & clothing by What's Her Secret? New listings added daily!


Chic. Designer. Affordable. A fabulous new shop of vintage home decor & clothing by What's Her Secret? New listings added daily!

Jen Gonzalez

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Jen Gonzalez


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Glamour isn't about your checking account: It's a state of mind, baby!

What's her secret's? name was inspired by the woman we've all seen. You know who she is. Maybe you've seen her hailing a taxi, effortlessly chic in her well-tailored dress and coat, complete with gleaming baubles, dizzyingly high heels and a knock 'em dead it-bag. Or perhaps you've attended a party at her home; her impeccably tasteful home of a beauty so fastidious that the drawers are scented, the towels are rolled, and even the dog is manicured. You can't imagine there is room for such rigorous perfection in your life. You envy her. You wonder where she finds the time. You ask yourself: What's her secret? My mission is to lift the veil on her glamorous facade--through my blog, Etsy store, and styling services--to help you find your fabulous.

This shop was created around one central concept: Style does not revolve around a price tag. It is only the tasteful arrangement of things (and not just new things, even the things you already own). Great style stems from conviction of character and the self-respect to have shameless flair! If you believe that, you can create beauty on any budget.

With these precepts in mind, I scour my beautiful Miami for the best in designer vintage clothes and home decor that echo current runway and magazine trends, so that you can be your most stylish self--whatever your budget may be.


Shop members

  • Jen Gonzalez


    Wardrobe stylist, personal shopper & interior decorator. I'm your one stop shop for affordably stylish living. Let me help you find your fabulous! Check out my blog for fashion and decor trends, and insider styling tips and tricks.

Shop policies

Last updated on January 9, 2013
Hi, thanks for visiting! You know those to-die-for vintage pieces snapped on fabulous fashionistas, celebs, and socialites? Well, lucky for you, you just found the store where everything is THAT to-die-for piece. I've put together a selection of the chicest vintage designer clothing & home decor for the stylish woman with an eye on trends. And best of all, it's all affordable!

Accepted payment methods

  • Visa
  • Mastercard
  • American Express
  • Discover
  • Apple Pay
  • Klarna
  • Sofort
  • Ideal
  • Paypal
  • GiftcardAccepts Etsy Gift Cards and Etsy Credits
Returns and exchanges
Although I only feature items in excellent-to-good condition, vintage items can of course have imperfections. I will do my best to list any imperfections on the item description, but please convo me for any questions or details I may have missed.

Refunds, Returns and Exchanges: I do not offer refunds; however if you're unhappy with your purchase for any reason, you can absolutely return it in exchange for another item of the same value.

I am not responsible for items lost or damaged in transit.
Credit cards, Etsy giftcards and paypal accepted. Please pay within 24 hours so that your order will not be cancelled.
Your goodies will ship via USPS or UPS Ground. I can absolutely expedite shipping; all you have to do is ask ;) I love to keep my customers happy and will do my best to accomodate your delivery requests.
Additional policies and FAQs
Did you see a look you loved? Almost everything you see pictured is for sale (almost!). Please convo me for a custom listing if you'd like to buy an entire outfit. I'll even give you a special discount!