Custom and hand-made crafts for you and your baby

Buyers are raving!

This shop got multiple 5-star reviews in the past 7 days.



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Shaili Shah

Contact shop owner

Shaili Shah


Average item review
5 out of 5 stars
See reviews that mention:
Quality 97 Shipping 47 Customer service 41

About WiggleandRoar

Sales 3,535
On Etsy since 2015

Custom crafts you and you and your baby

With love of making handmade and very functional items for my new daughter, my mother (aka "Nani"), my mother made my husband and I diaper clutches that we could keep in our cars or at her place, so we could be fully stocked with all of the diapers, lotions and potions, whereever we go. My husband's clutch has a UGA football print since he didn't want to hold my girly diaper bag much.

My new mom friends (and their husbands) loved it and asked often if they could get one as well. After several gifts, we thought this could be great product for all the trendy moms and dapper dads in intown Atlanta.

Most of all, my mother and I have had quite a ride learning how to "work" together running a business and it has been awesome to get so close. Thank you all for your support and love. We hope you love our products.

Follow us on Instagram for new styles and shop updates at @wiggleandroar

Shop members

  • Shaili Shah

    Owner, Maker

    Mother of a 3 yo and 7 month old. I love making cute and functional baby things for new moms (and dads!). Also, learning how to run a small business has been a life lesson in work ethic and perseverance.

  • Smita Shah "Nani"


    Proud grandma of four adorable kiddos. Passionate about making adorable, custom, and high-quality products for new moms and their adorable little ones.

  • Norah Juliette

    Master Packer And Shipper

    Master pack and shipper at 3 years old. Little fingers are the best for the little touches in making your package perfect. Little one to little one.

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