WOHOOD

WOHOOD Smart Wood Products

Eindhoven, The Netherlands 151 Sales On Etsy since 2013

5 out of 5 stars (33)

WOHOOD

WOHOOD Smart Wood Products

Eindhoven, The Netherlands | 151 Sales

Ralf Frickel

Contact shop owner

Ralf Frickel

Announcement    WOHOOD Smart Wood Products

We are WOHOOD, a Dutch design duo founded in 2013. Our love for design and natural products WOHOOD is synonymous with nature, smart (like an owl) and enchantment, a powerful experience that surprised, drags and our passion for high quality and user-friendly creations reflected.

Announcement

Last updated on Jan 3, 2017

WOHOOD Smart Wood Products

We are WOHOOD, a Dutch design duo founded in 2013. Our love for design and natural products WOHOOD is synonymous with nature, smart (like an owl) and enchantment, a powerful experience that surprised, drags and our passion for high quality and user-friendly creations reflected.

Reviews

Average item review
5 out of 5 stars
(33)
See reviews that mention:
quality 3 customer service 3

About

Meet founder and designer of WOHOOD, Ralf Frickel

Meet founder and designer of WOHOOD, Ralf Frickel (Netherlands, 1976). In “10 questions with...” Ralf talks about his background, his personal motivations and his ambitions with Wohood.

When did you decide to become a designer?
I'm a real late bloomer. After 5 jobs in 6 years, I realized I had to change direction dramatically. So at the age of 29 I went back to school. A bold, but ultimately the right choice. After 5 years I graduated from the renowned Design Academy in Eindhoven, the Netherlands. Finally, I was able to do what I really wanted: make a living being creative.

Where does your creativity come from?
My parents. My dad worked until his retirement as a restorator of historic buildings. While my mum creates the most beautiful centerpieces out of simple accessories and flowers. I truly appreciate when beautiful things are made with minimal resources.

Who is your main inspiration?
Inspiration comes from everywhere, often during everyday moments. A walk through the city, a look from my daughter or just a good conversation. Watch and listen consciously and inspiration comes naturally.

In your opinion, what makes a good design?
A good design is always meaningful and excels in simplicity. Too often I see everyday object that just want to be beautiful. For me, that's art, not design.

How did it all start with WOHOOD?
I founded WOHOOD in 2013, together with former classmate Xander Abbink. We wanted to show it is still possible to design, develop and produce handmade designer products locally. That mission has been accomplished! Meanwhile, Xander successfully forged a new path as a graphic and product designer.

What are the most important lessons learned during WOHOOD's startup phase?
Well, where to start? As said before by many others, the idea is only 5% of the work, at best. Developing prototypes, finding the right suppliers, contacting the best retailers and finally bringing your product to the market... It's a long journey from idea to customer!

I have learned a lot during my time at the Design Academy, but the most important lessons learned came from my encounters with other designers, manufacturers, craftsmen, architects, retailers, customers and more. There's something to learn from every person you encounter.

How do we see your personality reflected in your work for WOHOOD?
First of all there is my love for materials with character. For me, the best looking materials are not too perfect. It's that small knot or coarse grain that makes the product. It's what I call successful imperfection.

WOHOOD's products are always modest and sober in design. All natural, no frills. Words that characterize me as well.

What distinguishes you as a designer?
I am not the kind of designer you only will find behind a drawing board. I also make real prototypes. During the design process I am always busy visiting workshops and manufacturers. I want to see, hear and feel how a product is made. That's how an idea comes to life.

What do you like most about working at WOHOOD?
It's such a cliché, but it's the great response we get from our customers. I am still thrilled by the idea that our products make people smile.

Where do you see WOHOOD in 5 years?
This is just the beginning. For WOHOOD, I want to create a product line with meaningful goods for everyday use. Also large products or furniture that make life at home or at the office just a little easier. Exactly in line with our motto Meaningful goods for thoughtful people.



"Written by Sarah. Sarah is a freelance writer with a passion for living and interior. She loves running and is currently training for her first marathon. Apart from writing and running, Sarah is an avid wildlife photographer."

Shop members

  • WOHOOD

    Owner

    Founder and designer of Wohood, Ralf Frickel (Netherlands, 1976) I founded Wohood in 2013 I wanted to show it is still possible to design, develop and produce handmade designer products locally. That mission has been accomplished!

Shop policies

Last updated on September 26, 2018
We create, develop and produce meaningful goods for thoughtful people.
Dutch design.

Accepted payment methods

Accepts Etsy Gift Cards and Etsy Credits
Returns and exchanges
I gladly accept returns and exchanges
Contact me within: 14 days of delivery
Ship items back within: 30 days of delivery
I don't accept cancellations
But please contact me if you have any problems with your order.
The following items can't be returned or exchanged
Because of the nature of these items, unless they arrive damaged or defective, I can't accept returns for:
  • Custom or personalized orders
  • Perishable products (like food or flowers)
  • Digital downloads
  • Intimate items (for health/hygiene reasons)
Returns and exchange details
In case you are not satisfied with our service or products, please let us know immediately via service [!at] wohood.com. Accurately describe the problem including all relevant information, and we will contact you to make you a happy customer again!
Payment
We handle your payment with care:
1. Our website is secure. All sensitive information is sent encrypted by using a secure SSL connection, while all payments are processed by our professional payments provider (accredited by the Dutch National Bank).
2. After we have received your payment, we process your order. Our goal is to deliver your items as soon as possible to the address specified by you.
3. If we have not received your payment within 14 days, we are allowed to cancel the agreement.
4. Any costs (e.g. legal fees, interest, collection costs) due to late payment or non-payment by the customer, can be imposed on the customer, subject to a minimum of 10% of the total invoice amount including VAT.
Shipping
At Wohood, we do our utmost to deliver our products quickly, adequately and in a perfect state to you:
1. For our standard deliveries we cooperate with reliable partners, such as DHL, DPD and PostNL.
2. We try to deliver our products within 1 to 5 working days. Within 10 working days the order will be delivered to the provided address within Europe. If we fail to deliver within 10 working days, you have the right to cancel the order and will refund the amount paid within 5 working days.
3. The standard delivery (threshold delivery) includes delivery into the first dry area (ground floor) of the specified delivery address. For appartments or other comparable buildings our standard delivery includes delivery beyond the main entrance of the building (ground floor).
4. We carefully check our products before handing them over to our delivery partners. However, if you have received a wrong or damaged product, please notify us by email as soon as possible (within 3 days) after receipt of the product.
Additional policies and FAQs
Please note that these General Conditions are a translation of the Dutch original ("Algemene Voorwaarden"). In case of conflict, the Dutch original will be binding and shall prevail. We may not deviate from these General Conditions, unless otherwise expressly agreed in writing. No surprises!