One snowy winter day, while in Yoga class I noticed the activewear worn by everyone around: mostly blacks, greys and solid colors, and this reminded me of my grandmother in India, who had practised yoga since her childhood, wearing a saree! Yes, colourful sarees with paisleys and peacocks, lotuses and temple ornaments. I suddenly longed to wear yoga pants that would be as unique as these sarees. Wouldnt that be so authentic?

I think I had found a product I was truly passionate about.

Yogavastram was founded by Swathi as a result of her own longing for products made for functionality and comfort while balancing her love for traditional Indian prints and fabric. While growing up she lived in various parts of India and that gave her an opportunity to marvel at all the brilliant sights and sounds that the country had to offer. She found beauty in every corner of the country, from the dusty bylanes of Tamil Nadu, the ancient temples of the south, the cool mountain breeze of Kerala, the relentless rains of Assam, mirror-clad outfits of the west, to the outright chaos of Mumbai, the list could go on. To say the least, she is passionate about Indian culture and all the beautiful things it has to offer. The inspiration behind the prints and the stories behind the art is shared in the blog.

Who will like us?: People who like exotic Indian prints, ancient Sanskrit texts and love the uniqueness of having them in their attire!

What do we do best?: Functionality combined with Traditional Prints.

What are the other awesome things about us?: High quality is paramount.

What sets us apart?: Yogavastram's deep knowledge of Sanskrit and Indian culture combined with high-quality products that are affordable.

The goal of Yogavastram is to fit into the everyday lifestyle requirements of the muse: intelligent, quirky, spiritual humans, who love the functionality of modern fabric but like to combine it with prints and patterns that are traditionally Indian.

Swathi

Founder, Yogavastram