Carefully Curated Vintage

Brooklyn, New York

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Mimi O'Connor

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Mimi O'Connor


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About zelda110

Sales 650
On Etsy since 2010

zelda110 vintage: where the common denominator is Awesome.

Welcome to zelda110! I’m Mimi and I run the joint. I’ve always been a vintage kind of gal, and very few who know me are surprised to learn I sell the stuff on Etsy. When I’m not haunting second-hand stores around the country I’m a freelance writer here in Brooklyn, USA, writing about TV and movies, décor, shopping and a whole lot more.

Of course, like most vintage sellers, I love pretty much everything in the shop. (Something about each item here — an amazing color, a palpable blast of nostalgia, a perfect mid century line — spoke to me. And it really is true: things were just made better “back then” — whenever then happens to be!)

But I get a special thrill finding vintage pieces I think other people will love even more. Something might not have a place in my living room/kitchen/closet, but it’s the. perfect. thing. for someone else — or their friend/husband/girlfriend/dad — and I just can’t leave the store, estate sale, or garage sale without it!

(Which is why you'll find vintage items from all styles and decades here. There’s a saying around here: “You won’t like everything, but you’ll LOVE something. The common denominator?: Awesome.”)

Consider me your proxy in the search for all things Awesome. Go have some fun, get some sleep and check back here often — I’m on it! Whatever your style — mid century modern, rustic, cottage chic, Hollywood Regency, totally 70s or 80s, or maybe just a little bit weird — I got this. See you soon!

Peace, love & joy,


Shop members

  • Mimi O'Connor


    Welcome to zelda110 vintage! Pull up a chair and stay a while!

Shop policies

Last updated on May 18, 2022
Welcome to zelda110 — Where the Common Denominator is Awesome!

First: Thanks so much for stopping by! If you found your way here you probably appreciate the bold, the beautiful, the maybe kinda sorta ugly in a truly compelling or nostalgic kinda way.

Here at zelda110 we believe that you may not like everything in the store, but you’re sure to absolutely love something—so bad that you’re pretty sure you can’t live without it. (We, of course, love all of it.) Rest assured, there’s a little bit of awesome in everything here. Shop on!

Accepted payment methods

Paypal Visa Mastercard American Express Discover Apple Pay Klarna Giftcard
Accepts Etsy Gift Cards and Etsy Credits
Returns and exchanges
Can I return it?
It is our deepest hope and expectation that you will love your zelda110 purchase. (Our feedback has noted that items look even better in the flesh.)

If, however, things don’t work out, let us know within 7 days of purchase and pay return shipping and it’s off your hands. If you have any concerns about your item when you receive it, please convo us—we want you to be happy!
Can I reserve something?
Sure. Just make your payment within 3 days. After 3 days the item will be re-listed.
When will my order ship?
Your order will often go out the next day, but it’s guaranteed to ship within three days. My preferred method of shipping is USPS. If you would like to insure your item, please let me know.

Can I pick it up?
Live in the NYC area and want to stop by? Come on down!

Do you ship internationally?
Yes! Si! Hai! Oui! Ja! Convo me for rates to your home.

Can I expedite shipping/get my order sooner?
Of course! I’m happy to help get that item to you for Mom’s birthday or your fabulous party. Just convo me and we’ll figure out a speedy shipping method and what it costs.

What’s your packaging like?
In the vintage tradition, it’s recycled. We re-use boxes, packaging materials, etc.
Additional policies and FAQs
Tell me about this vintage thing.
All of the items at zelda110 have a history. That’s part of what makes them so special—they’ve been around anywhere from 20 to 60+ years. However that can also—but not always—bring some bumps and bruises. Any major flaws we see in items are flagged and tagged and photographed, but as a general rule, these items are pre-loved, and have the charm and character that goes with that. If you have a concern or question about an item, and its condition, please contact us before buying. In general, we err on the side of caution when buying so that by the time it gets to you, you're seeing the best we've come across.