Modern baby, kids and humorous grown ups accessories.

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Zezling is taking a short break


Note from shop owner Hi! We're taking a short break so we can get some new things ready and will get back as soon as possible.
If you need something you've seen and loved here lately, don't hesitate and message me.
See you soon!

Note from shop owner

Last updated on Jun 12, 2022

Hi! We're taking a short break so we can get some new things ready and will get back as soon as possible.
If you need something you've seen and loved here lately, don't hesitate and message me.
See you soon!

Mafalda Nobre

Contact shop owner

Mafalda Nobre


Average item review
5 out of 5 stars
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About Zezling

Sales 603
On Etsy since 2012

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Modern soft dolls and baby, kids and humorous grownups textile accessories. Designed and handmade at Porto, Portugal.

I became a doll maker back in 2006. I was studying graphic design but textile, product and branding design always fascinated me.
My name's Mafalda. I was born in Oporto, Portugal, where I live, but spent my childhood in Macau, China and my teen years in a small village in the north of Portugal - Mondim de Basto.

I made a first doll for a school project and since then i never stopped designing and sewing new characters, accessories, illustration and fabrics.
In 2009 I registered Zezling! as a portuguese trademark.

I design and sew every piece and created a growing family of unique dolls and accessories for baby, kids and humorous grownups.

Each Zezling! specie has its own life, a unique, personal history or presentation
that begins at birth and it's written in his shop profile or gallery.
You are the one to keep their story going! You can do this by sending
us news, mail, photos, or anything he or she wants to report to
friends around the world. We can't wait to hear all about it! Look at
our Gallery of Adopted Zés to check out how far some have traveled,
what they want to share with us, how they have fun and what are they
doing now.

Today Zezling! is more than a handmade doll brand. It's a growing community in which the dolls and the buyers, who keep sending some news about their dolls share some creativity, love and good times in their lives.
Zezling! offers a funny collection of designer soft dolls, designer baby and kids accessories, a cool selection of gifts and toys, and most of all, a cool playing and sharing experience to all.

I always kept the business in my own hands and work until today with a very tiny family team.

I design and sew all the dolls and accessories. I am also responsible for everything related to the brand's communication, graphic design and branding, shipping and marketing.

My mom helps me choosing colors and pattern combinations and cuts most of the sewing pieces.
My family helps me building my craft stands in craft fairs. My cousin is now building a cool website.

To Zezling! the most important thing is the feedback of the buyers, the possibility of being part of the brand by sharing some news and creative content inspired by the species.

Shop members

  • Mafalda Nobre

    Owner, Maker, Designer

    I was born in Portugal at 1987. I'm a graphic designer who created Zezling! back in 2006 and I work full time in it. I love designing the characters as much as sewing them and building a community with my buyers and admirers.

Production partners

  • Printing shop


    Printing shop for personalized items.

Shop policies

More information

Last updated on May 11, 2022
Frequently asked questions
Custom and personalized orders

I accept personalized and custom orders for almost any specie you may like from my brand's collections.
The designs are original and trademarked, so i won't change them unless for small things like fabric colors, button shapes and colors, some sizes (like the lunch bags, baby shoes and slippers) and special features - ask me what you need and i am happy to help you :)

The fabric choices are limited to the collection available at each season, curated by me, and to my original designs.
You may choose colors and fabrics from the currently collection, just ask me which ones are available at the time.

Sizing details

To order custom baby shoes and slippers, i may need an extra help on sizing. Please measure the baby's or grownup foot size from toe to heel (you may draw it on a piece of paper and measure it more easily), and indicate me on cm or inches.

Baby shoes are available form 0 to 24 months, Kids slippers from 24 months to size EU35 and grownup from EU35 to EU42 all in both models.

Gift wrapping and packaging

Your order is always gift wraped!
Who doesn't like to open a present?

Orders are shipped in a paper and bubble plastic bag.

I am not responsible for packaging damages caused during transport and/or by the post services, but I do my best to keep everything protected and to assure the item arrives in perfect condition.

Care instructions

All items are hand and machine washable. I do recommend that you wash small items with those bags for washing delicate clothing.

You can also use baby wipes to clean some superficial stains - specially on the dolls. It works really well and prevents damages.